Boston, MA, December 13, 2012 --(PR.com
)-- Hotel 140, a boutique hotel located in Boston Back Bay area, recently has surpassed 10,000 “likes” within a year since its Facebook program was launched. “It is an important milestone to see our Facebook fans grow to over 10,000 in a short period of time,” said Emily Antonelli, the general manager of Hotel 140. Hotel 140 has been engaging with end consumers through social media like Facebook and it has proved to be a rewarding approach.
Hotel 140 has been making continuous efforts to upgrade its online customer experience, including launching a new website designed using SEO best practices with improved navigations and clean user interface in 2012. The new site not only has a modern and new “refreshing” look, the new “eat and play” blog also provides travelers with all kinds of information in regards to eat and play in Boston. On top of that, Hotel 140 also provides guest blogger opportunity to encourage Boston travelers to share their interesting travel stories.
In 2012, Hotel 140 has advanced its online marketing initiatives by creating & maintaining vibrant social media presence on Facebook, Twitter, Pinterest and the popular travel website, Tripadvisor. In addition to that, Hotel 140 has been proactively outreaching to worldwide search engine users, from Google, Bing, Yahoo to the largest search in in China, Baidu.
It has been a phenomenal year for Hotel 140 and the achievement of 10,000 Facebook is just a beginning of its journey – the journey to provide a truly boutique and unforgettable Boston experience to its guests.