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Bangalore, India, December 14, 2012 --( has launched as a fashion shopping portal that offers a wide variety of fashion products and accessories from across the world for the young and those who are "young at heart". MiraiStore brings the latest trends in global fashion with over 10,000 SKUs at launch. The online shopping site has its own range of accessories already available in the store and is working on launching a private label later this month. has a classy, intuitive and visual shopping experience with good photography and true representation of garments including style and texture. Customers can shop for a wide variety of Denims, Dresses, Ethnic wear, Jackets, Jeggings, Sarees, Shirts, Shorts, Capris, Sweaters, Sweatshirts, Tees, Vests, Tops, Trousers and Accessories from national and international brands. Global brands available on the site include Boggi Milano, Manchester United, Alcott, FCUK and Freesoul. has exclusive collections from designers like Manoviraj Khosla and Sarita Mandoth and also has collections from other designers including Rahul Mishra, Divya Anand, Krishna Mehta and Priyadarshini Rao. has raised angel investment from Prem Kumar M who is the Chairman and Managing Director of Uniworld Logistics, a world leader in logistics that serves over 400 destinations worldwide through 32 offices in 10 countries.

Commenting on the launch of, Co-founder and CEO Ram Bhamidi said, “MiraiStore not only has the latest in fashion apparel and accessories, but has also set up state of the art warehouses in Chennai, Delhi, Mumbai and Bangalore to effectively fulfill the customers orders. Since the beta launch a few weeks ago, MiraiStore has started getting traction both in terms of number of orders and also on social networks like Facebook where has over 30,000 fans.”

Commenting on the investment, Ram said, “The investment will help in scaling up its operations and will be used for product development, improving logistics and backend systems; and for marketing. This also provides access to Uniworld's expertise in Supply Chain, Logistics and Warehousing which will help us create a significant differentiation.”

Commenting on the investment, Prem Kumar M said, “Uniworld Logistics has been doing fashion logistics for several brands and the logwe ical next step for me was to look at fashion e-commerce. The focus will be on being a significant player in the online fashion space which holds a lot of potential. This is a marathon and not a sprint; the focus will be on growing profitably from Day 1.” has a strong founding team with experience in e-commerce, fashion retail, marketing and supply chain.

Ram Bhamidi, CEO, is a graduate of IIT Kharagpur and IIM Ahmedabad with over 15 years experience in India and UK predominantly in the internet, e-commerce and new media space. Ram started his career with Tata Motors in 1996 and has also worked for Infosys, Goldman Sachs, PartyGaming and He also set up a successful e-commerce store in the UK.

Asha Shridhar, COO - Brands holds a degree in textiles and clothing and has over 14 years experience in fashion retailing. She was the Chief Brand Manager for Scullers brand and has also worked for Madura Coats.

Sankar Bora, COO-Operations, co-founded in 2007 and has over 14 years of experience in technical project and product management, operations, Sales and Business and as an Entrepreneur.

Femina Prem, Director, brings with her a sense of style which is very evident in the way approaches fashion. Femina interacts with acclaimed domestic and international designers to source the latest in fashion that the customers of take pride in wearing. Femina also heads the private label business which will be launched shortly.

Basant Choudhary, Head of Product, has worked with Cognizant, Infosys and was the co-founder at Urbangain. Basant did his MS from BITS Pilani and MBA from Great Lakes institute of management.

Senthil Kumar, Head of Finance, is a Chartered Accountant with over 9 years of experience.

Felicia Prem, Director, heads marketing, social media and sourcing of accessories for

About is an online retailer that offers a wide variety of fashion and lifestyle products and accessories from across the world for the young and those who are "young at heart". Mirai in Japanese means "Future". Quite simply, is the future of fashion!
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Ram Bhamidi

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