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Bolt Public Relations Named Agency of Record for Three Standout Lifestyle Brands

Award-Winning Public Relations Agency Expands Practice in Lifestyle PR with Apricot Lane Triangle NC, Harvard Sweet Boutique and Old World Gourmet

Raleigh, NC, December 16, 2012 --( Bolt Public Relations, an award-winning public relations agency with offices in Irvine, Calif., and Raleigh, N.C., is pleased to announce the addition of three lifestyle brands joining the agency’s rapidly growing client base. Apricot Lane boutiques in the Triangle area of North Carolina, Harvard Sweet Boutique and Old World Gourmet are among the latest consumer lifestyle brands to hire the bi-coastal PR agency that specializes in representing businesses of all sizes, startups and nonprofits across a wide range of industries that span the country.

“The Bolt team has a long history working with consumer lifestyle companies and we are able to leverage our great media relationships, vast experience and social media expertise to elevate the awareness of these standout brands,” said Jo-Anne Chase, Bolt Public Relations’ vice president and general manager of the eastern region. “Whether we’re promoting fashion boutiques, decadent desserts or unique wine mixers, Bolt has established a winning formula for our clients tapping into every possible medium in order to generate exposure and connect organizations to their target audiences.”

Bolt PR will execute strategic communication plans that include media relations, social media management, and community relations, designed to specifically meet the goals of each of the new clients. The three brands uniquely tap into the consumer lifestyle market as follows:

- Apricot Lane Boutique is a national retail franchise known for quality and fashionable women’s clothing. Featuring celebrity-inspired looks and designer labels, Apricot Lane carries apparel, jewelry, handbags and accessories. The Triangle, North Carolina, franchise is owned by Alpha Astra, LLC and includes a store in North Hills Shopping Center in Raleigh. The company is opening two additional stores in the market, one at Cary Town Center Mall this December and one at the Streets at Southpoint in Durham in early 2013. For more information about Apricot Lane’s Triangle locations, visit

- Harvard Sweet Boutique is an online gourmet baking company and premier Internet retailer with a storefront in Hudson, Mass. It specializes in one-of-a-kind cookies, brownies, toffee and bars – all handmade in small batches with all natural, exceptional ingredients. Harvard Sweet Boutique also offers low-carbohydrate and gluten-free treats for people with specific dietary needs. Each made-to-order gift, for individual recipients or corporate bulk orders, is handsomely packaged in whimsical, customized gift boxes. For more information about the baking boutique, visit

- Old World Gourmet is an upscale food and beverage company with unique, innovative products. Founded in September 2001, the Georgia-based company continuously invents new recipes that take ordinary flavors to extraordinary sensations. One of its most popular products, the Vino-Licious line of frozen wine mixers, is the first of its kind and makes any bottle of wine a delicious adult slushie. OWG also offers gourmet snacks like the Original Cracker Smack that adds flavor to any sleeve of crackers, and unique mixes that turn a bottle of beer or wine into a hearty loaf of bread. OWG products are sold online and in fine gift retailers across the country. To learn more about OWG, visit

Bolt PR was founded in 2007 in Southern California and has since expanded to include an East Coast office in North Carolina. Additional Bolt PR clients include Cristophe Salon Newport Beach, the Dana Point Turkey Trot, Pacific Ridge School,, Smashburger Orange County, Gigi Hill and Rubio’s Restaurants, among others. The agency’s core services include media relations, press releases, copywriting, event planning and publicity, consultation and education, and social media management. For more information about Bolt PR, visit or follow the firm on Twitter at and Facebook at

About Bolt Public Relations:
Founded in January 2007, Bolt Public Relations, a division of Bolt Enterprises, Inc., is an award-winning public relations agency with offices in Irvine, Calif., and Raleigh, N.C. Providing revenue-generating exposure, credibility and attention in the marketplace, Bolt PR’s clients represent a wide range of industries, including technology, retail, health and fitness, consumer products, fashion and beauty, restaurants and hospitality, education and nonprofit. Core services include media relations, press releases, copywriting, event planning and publicity, consultation and education, and social media management. For more information, visit
Contact Information
Bolt Public Relations
Chelsea Thompson
(949) 436 - 3537

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