Pembroke Pines, FL, December 17, 2012 --(PR.com
)-- Requests for translation of business-oriented videos are on the rise according to Greg Ball, President of Ball Media Innovations, Inc., a South Florida based video production and video translation company. “We’ve been getting an influx of translation projects from American based companies. Though we get a wide variety of language requests, the majority are targeting the orient and Latin America.” He reports that the most frequently requested languages are Spanish, Portuguese, Chinese and Japanese.
A wide variety of companies are reaching out to a global marketplace. According to Ball, his translation clients include everything from manufacturing companies, to health-oriented companies, and even churches who translate and distribute their messages overseas. The majority of his translation clients are based throughout the USA. Ball said, “They appreciate having a USA based company to work with. We give authentic, native translation, but we make it seamless for our clients. Many video translation companies are actually based outside this country, and there can be a lot of challenges with that.”
Ball Media Innovations is a full service video production company, and Ball reports that he’s seeing more of his South Florida video production clients request translation. “Most often we produce these videos entirely in South Florida locations, but we offer crews worldwide. Some of our clients send us into other countries for footage of their manufacturing plants, interviews with employees or customers, and other location footage.”
With business translation, proper nuances and accurate translation are essential. A single word mispronounced or mistranslated can become something highly offensive to your audience. “I’ve heard of stories like this, where one word was mispronounced and the wrong pronunciation was really offensive. This can radically alter your company’s image and it can impact sales. We’re all about accuracy and authenticity,” said Ball.
If you would like more information about this topic, or to schedule an interview with Greg Ball, please call 954-432-1274 or email firstname.lastname@example.org. Visit www.BallMediaInnovations.com for more information on the company and for a free article written to support clients looking for video translation.