Newport Beach, CA, December 19, 2012 --(PR.com
)-- Kicking off the 2013 season with force, Molly Brown's Swimwear has been busier than ever.
November of this year marked the re-grand-opening of their flagship store. The iconic shop, open for more than thirty-five years, is looking much more streamlined, trading in-door palm trees for sleeker slat walls and firm hanging fixtures.
This remodel also means a big change for the Molly Brown's Web Boutique (www.mollybrownsswimwear.com), with this season being the first that will implement a new online shopping system, both online and in-house. Meant to develop and grow the increasing online bikini consumer line, this means improvements to the website both graphically and logistically will continue and can be expected throughout the remainder of the season.
And Molly Brown's isn't stopping there. In addition to the Newport remodel and online build-out, Molly Brown's still remains at the forefront of trend setting in their native Southern California, adding a total of five new designers to their collective this season-- American Honey, Fox, Greenlee, Mara Hoffman and Salt Swimwear.
Eager to bring these new lines to their fashion-savvy fellow Californians, Molly Brown's celebrated Hospitality Night in their Laguna Beach location, complete with champagne and live models to get locals excited for the fast-approaching swim season.
With new 2013 arrivals coming in daily, the walls of all three Molly Brown's locations are quickly filling with new swim fashions by Southern California favorites L*Space, Vitamin A, Mikoh and Acacia Swimwear.
After thirty-five years of business, Molly Brown's is showing no signs of slowing down having now expanded to three locations and the worldwide web.
Molly Brown's Swimwear
Newport Beach, California
Laguna Beach, California
The Cosmopolitan Hotel, Las Vegas