Appliance Repair Firm in Houston, TX, Partners with Web Marketer to Better Serve Local Residents

Houston, TX, December 21, 2012 --(PR.com)-- McKenzie Appliance, an appliances repair and installation company in Houston, Texas, has recently hired online advertising firm Prospect Genius in order to provide better service to local residents when they search for appliance assistance on the Internet. Prospect Genius provides a service known as search engine optimization (SEO) that will make it easier than ever before for homeowners in Houston to find McKenzie Appliance on the Web when they search for appliance help online.

Prospect Genius's SEO program works by making McKenzie Appliance more visible on search engine results pages. SEO raises the company's ranking on the results list, which means that homeowners in Houston will find the company right away when they search for refrigerator, dishwasher, or dryer repair services in their area.

In addition to making the online search process easier for residents in Houston, SEO also helps McKenzie Appliance reach potential clients in Houston more directly. Given the fact that search engines are becoming a primary source of information in the digital age, this online accessibility is vital to business success.

The Pew Internet & American Life Project reports that 85% of American adults use the Internet, and, of that group, 91% use search engines to find information. In order to be visible to this large portion of the population, McKenzie Appliance must maintain a high rank on search engine results pages. SEO helps them do that.

Matt Gallo, a lead online marketing expert with Prospect Genius, states, "The great thing about SEO is that it really does help everyone involved. It makes it easier for folks in Houston to find the appliance repair or installation help they need, and it lets McKenzie Appliance reach the widest possible audience in their local area. It's just a great way to connect people with the services they're looking for."

McKenzie Appliance provides comprehensive appliance repairs and appliance installation to homeowners in Houston and the surrounding area. McKenzie Appliance services a wide range of appliance brands and offers a 30-day labor warranty on all repairs.