New York, NY, December 21, 2012 --(PR.com
)-- The “bully” dog breeds in Alabama will be the focus in January for the Rescue Chocolate company, which recently named Bama Bully Rescue (BBR) to receive a month’s worth of profits from chocolate sales.
BBR is a volunteer-run organization which reaches into every corner of the state, trying to find homes for dogs that have been abandoned, abused, or neglected. The animals that fall under its mandate include American pit bull terriers, American bulldogs, mastiffs, and boxers.
The group does not operate its own shelter or kennel. Rather, it liaisons with shelters throughout Alabama and also coordinates placement in foster families. BBR posts photos of ready-for-adoption dogs on its website, and is a member of the Pit Bull Rescue Alliance.
A large part of its mission is to teach the public that, contrary to popular perceptions, bully breeds can be appropriate family pets. Toward that end, it encourages responsible pet ownership by offering advice on training, behavioral issues and canine health care.
Rescue Chocolate owner Sarah Gross said her own rescued pit bull, named Mocha, was the inspiration for the founding of her company. “I never fully realized myself how affectionate and wonderful these dogs can be,” she said. “It’s all about the attitudes of the humans. If you give them loving guidance, they will be lovers, not fighters.”
Mocha is now the chocolate company’s cover girl. Her mug shot appears on most of the product labels.
Rescue Chocolate was founded in January 2010 with the idea that all profits would be donated to animal rescue organizations. To date, hundreds of groups have received a share of the profits, including Danbury Animal Welfare Society, St. Huberts, and Farm Animal Rights Movement.
However, Gross cautions that while sales ultimately benefit the animals, her chocolate products are only for human consumption. Rescue Chocolate’s bars and truffles are vegan, kosher, handcrafted, and packaged in eco-friendly materials. Additionally, the chocolate used for the bars is fairly traded and certified as organic.
Each Rescue Chocolate flavor is named after an issue important in the world of animal rescue. For example, there are bars called Pick Me! Pepper (urging people to pick out their next four-legged companion at a shelter rather than a pet store), Foster-iffic Peppermint (pointing out the benefits of fostering a homeless animal even if one can’t ultimately adopt), The Fix (emphasizing the importance of spaying and neutering), and Mission Feral Fig (highlighting the humane management of feral cat colonies).
Products are sold in retail outlets around the country as well as online. To learn more about Rescue Chocolate or to order products benefiting BBR, visit www.RescueChocolate.com. For more information on BBR, visit http://www.bamabully.org/about-us.