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Cedric “The Entertainer” and Brigade LA Came Together to Host a Holiday In-Store Launch Party in Honor of The WHO CED Hat Brand on 12.12.12

Los Angeles, CA, December 23, 2012 --( Stylish and charismatic funny man, Cedric "The Entertainer" brings classic holiday headwear from his new Who Ced hat line (featuring the line's exclusive Egg & Butter Collection) to L.A.'s high-end Brigade boutique. Cedric and Brigade LA in conjunction with L.A. Style House hosted a holiday in-store launch party on December 12, 2012 at the boutique in downtown Los Angeles.

The in-store launch party provided a showcase of the WhoCed brand and the celebration featured Brigade, which houses luxury and high-end designers. Cedric “The Entertainer” and Gary "GD" Garner, co-founder of Who Ced, were in attendance for press interviews and coverage at the private reception. Refreshments were be provided by Bossard Cognac featuring four signature cocktails. In addition guests indulged in wine provided by Brand Elite, (owned by Rapper and Producer Warren G.) and hor d'oeuvres from Mo Chica.

Officially launched in 2011, this Holiday season the brand was introduced to trendy downtown Los Angeles for the first time by Brigade LA. Who Ced was inspired by Cedric’s keen sense of style and uncanny ability to rock just about any style of hat. This luxury brand is centered around men and women of all walks who seek the finer things in life. These modern styles are presented in two classic collections, Who Ced? and Egg & Butter.

Cedric's universal appeal, versatility, and tremendous career successes spanning television, live performances, and film have solidified his standing as one of the premier entertainers in the world. Whether on the Broadway stage, on the big or the small screen, performing for troops and/or Presidents alike, Cedric's award-winning brand is applauded internationally.

Commenting on his love of high-style and headwear, Cedric reflected, "My love of hats is tied to my hometown of St. Louis where older successful guys dressed up sporting hats to complete the look. The image sort of spoke to going places, making money and the finer things in life." He continued, "Hats became my calling card and now I associate them with a certain lifestyle.”

About Brigade LA: Brigade brings to both the professional and residential urbanites - a slice of fashion off Robertson. With contemporary, high-end casual and evening wear such as; Vivienne Westwood and Gypsy 05 among many others. Brigade adorns a retail experience and environment, ushering in a new vision and driving forward the future of downtown L.A.

About L.A. Style House: L.A. Style House is an agency that is driven by the force of fashion and fueled by the power of undeniable attraction. L.A. Style House is comprised of a group of beautiful minded individuals who are unified through a palette for prevailing taste. With services ranging from event planning and creative direction to fashion styling; together they continue to position themselves in the front lines of the fashion industry.

When: Wednesday, December 12, 2012, 7-10PM
Where: Brigade LA, 510 W. 7th Street, Los Angeles, CA 90014
Contact: Lori Kilmartin,, 805.433.4314

Cedric's Personal PR Please Contact:
Marla Winston | Entertainment Enterprises
Cell: 310 463 7751 | Office:310 273 7652 |
Contact Information
Who Ced
Lori Kilmartin

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