Miami, FL, December 26, 2012 --(PR.com
)-- Just like the art of wedding photography, the ever changing rules of web search have helped owner and head photographer Erik Esparza revitalize his company's website. It has now become a visual and rich content-based masterpiece after experiencing a drastic fall in the Google Rankings this year due to the Panda update. Losing rank in the search engines, Erik said, comes down to one thing - "Less photography, which equals lost earnings at the end of the year," he said.
At first, the Miami wedding photographers were uncertain why they had lost so much ranking in the Google searches for their targeted keywords. It was not until Erik did the research that he realized that the ever-evolving "Google" had once again sharpened the rules of SEO. This all came to pass after the search engine King Pin launched their latest update, Panda. This update places a high demand on site owners to create a dynamic, yet appealing user experience for people visiting their sites, in addition to integrous SEO techniques in their attempt to rid the search engines of spammy, non value added sites.
Currently, in the eyes of Google, credit is given to site owners who advocate the best user experience, by creating beneficial content that adds value to the topic or niche it caters to and the amount of traffic it generates. The photography company took the new update very seriously and began renovating the entire site from the bottom up. The initial step was to reframe the site using a responsive layout, which allows the site to be viewed equally and easily navigable on all computers, tablets and smartphones. Erik feels by implementing the responsive layout, it will become the hallmark in creating a well-defined user experience and satisfying one of the many new demands brought on by the new Google update.
Ezekiel e. Photography is headed by Erik Esparza, an artistic photojournalist who has brought his love of story telling with images to the coveted wedding and quinceanera celebrations. Erik has said, "Each moment becomes another opportunity for the wedding day story line to grow, and with a camera I shall retell this story from the most memorable perspective."
Regardless of the latest Google update Ezekiel e. Photography has set out to provide the best web experience possible to all of its current and future clients.