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East Coast Appliance and Electronics’ Witchduck Builder Store Announces the Completion of Its Move, Expansion and Renovations

East Coast Appliance and Electronics is pleased to announce the completion of its re-location, expansion, and major renovations for its Witchduck Builder Store.

Virginia Beach, VA, December 29, 2012 --( East Coast Appliance and Electronics is pleased to announce the completion of its re-location, expansion, and major renovations for its Witchduck Builder Store. The address of the newly renovated and expanded location is: 117 South Witchduck Rd., Virginia Beach, Va. 23462. The move to the new location has nearly tripled the size of the sales floor from 2500 square feet to 7000 square feet.

Renovations and upgrades at the new Builder Direct location include:

- 15 kitchen appliance vignettes showing refrigerators, dishwashers, cooktops and wall ovens in a variety of layouts with different designs and styles – Each vignette at the new Builder Direct store has been created with name brand kitchen appliances from Fisher and Paykel, Viking, GE Monogram, and more.
- A Manhattan warehouse experience – The new Builder Direct space has been designed with an open architecture reminiscent of a Manhattan warehouse with industrial finishes and affects.
- A drastic expansion of inventory that can be seen on the floor made possible by the addition of over 4500 square feet to the new location.

The Builder Direct store can now offer an enhanced experience for architects, builders, and contractors that includes personal service and consultations that target customized solutions that are optimized for all types of kitchen styles and designs. The services and solutions can incorporate the best products from brand name manufacturers with low price guarantees backed by East Coast Appliance and Electronics.

Both East Coast Appliance and Builder Direct can guarantee their low prices based on the size of product orders for the company’s superstores combined with the buying power that comes with membership in the Nationwide Marketing Group. Nationwide forms buying groups for appliances, electronics, furniture and more, in which member orders are aggregated resulting in both negotiating and buying power. With aggregated orders that rival the size of larger rivals, the members of these buying groups can buy products at prices that allow them to compete directly against franchises, chains, and other big box formats.

“The new Builder Direct Store allows us to offer our commercial customers a huge inventory of brand names, great service and East Coast Appliance and Electronics’ everyday low price guarantees,” said Rob Nicholson, president and owner of East Coast Appliance & Electronics.

The new Builder Direct store in Virginia Beach is complemented by East Coast Appliance & Electronics superstores in Virginia Beach, Chesapeake, and Newport News, Virginia. East Coast Appliance and Electronics also has a parts and service location in Virginia Beach.

Founded in 1987, East Coast Appliance & Electronics has become the largest independently owned appliance and electronics operation in Virginia. Each store offers all major appliance and electronics brands at guaranteed everyday low prices. For more information on East Coast Appliance & Electronics and the new Builder Direct location, visit:

Press release distributed by Gervais Group. See original press release at
Contact Information
East Coast Appliances
Rob Nicholson

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