Cresskill, NJ, January 10, 2013 --(PR.com
)-- Bergen County residents who need a wedding photographer, event photographer, or portrait photographer will soon have an easier time locating the right professional for the job. Locally owned business Mike Hamlett Photography has partnered with the online marketing firm Prospect Genius to improve its Web visibility and accessibility. The goal is for prospective clients to be able to quickly and easily locate Mike Hamlett Photography’s Web site to book photography services.
According to the Pew Internet & American Life Project, in the past decade, search engine use has grown dramatically, from 52% of Americans using search engines in 2002 to 73% in 2012. Those search engine queries include people looking for information on local businesses, including photographers. That’s why it’s so important for a business like Mike Hamlett Photography to have a Web site that’s not only actively maintained and full of useful information, but also high-performing on search engine results pages. Without a prominent Web site, small businesses are likely to miss out on reaching those prospective clients who rely primarily on Internet search engines to learn about products and services in their area.
Prospect Genius works to improve small businesses’ search engine rankings using a process known as search engine optimization (SEO). In Mike Hamlett Photography’s case, SEO involves incorporating commonly searched keywords related to photography into the company’s Web site. Going forward, Bergen County–area queries to Google, Bing, or Yahoo! using keywords like “wedding photographer,” “acting headshots,” and “local videographers” should lead the searchers to Mike Hamlett Photography’s Web site.
“According to some studies, sites in the top two or three search engine results get the most clicks,” states Matt Gallo, a senior Internet marketing expert with Prospect Genius. “By pushing Mike Hamlett Photography toward those top slots for photography and videography queries in the local area, we can potentially increase the number of visits to the company’s Web site. More Web traffic can lead to an influx of new customers.”
Mike Hamlett Photography is Bergen County’s premier wedding, sports, portrait, and event photographer. The company also offers top-notch videography services.
Mike Hamlett Photography
Phone: (201) 568-2736
Address: Cresskill, NJ 07626
Web site: http://photographersbergencounty.nj-biz.com/