Facebook Advertising Startup Ampush Welcomes New CTO and CRO

Ampush, based in San Francisco and New York City, makes its first C-level hires.

San Francisco, CA, January 11, 2013 --(PR.com)-- Ampush is pleased to announce the recent hiring of Mark Weiler as Chief Technology Officer (CTO) and Geoff Shenk as Chief Revenue Officer (CRO). Ampush, founded in 2009, is a social technology company that helps brands and agencies advertise on Facebook. These new additions mark Ampush’s first C-level hires and the company expects both to be key contributors in continuing to drive Ampush forward during a period of expansion and investment.

Mark Weiler, Ampush’s new CTO, is a seasoned, results-driven technology executive who brings to the company over 20 years of experience using software to solve problems. He was most recently the Senior Vice President of Engineering and Operations at MyBuys, a ‘big data’ company recognized by Internet Retailer as the Top Personalization Vendor between 2010 and 2012. Prior to MyBuys, Mark was VP Engineering at NorthStar Systems where he was part of the founding team responsible for the first several versions of the company’s leading Wealth and Asset Management solutions. He managed the B2B Channels team at Extricity and developed several pioneering products at Microsoft including the Exchange Server and LAN Manager.

Mark will provide technical and visionary leadership to the Ampush Engineering team and drive the architecture, design, and implementation of all products going forward. “I'm excited about joining the team at Ampush as everyone is client focused, analytically-oriented and experienced in optimizing real-time data. That background, mixed with our talented, innovative and nimble engineering team is a powerful combination to bring to the table in the evolving social targeting marketplace,” explains Mark. “I'm especially enthusiastic about how Ampush will be leveraging Open Graph with authenticated identity and declarative consumer actions and interests to catalyze the adoption of social."

Geoff Shenk, joining as CRO, brings Ampush over 15 years of experience in digital media, including social media marketing, search engine marketing, and analytics. Prior to Ampush, Geoff helped launch premier search engine marketing platforms at Kenshoo, where he was Managing Director and Chief Evangelist of Kenshoo North America, as well as DoubleClick, where he helped launch the DART search product. Geoff has also held senior positions at Google and Walt Disney Internet Group.

“I’ve been impressed watching Ampush take their performance-marketing experience and pivoting to a pure social play, leveraging service and technology for the social sphere,” says Geoff. “I chose Ampush because they came to the Facebook advertising space early and operate with high integrity, always working to achieve the maximum value for clients.”

Geoff is a respected thought leader with a broad understanding of global technology markets. He often presents at media events and is a guest lecturer at Berkeley’s HAAS School of Business. Since 2009, he has held the position of Chairman North America of SEMPO, a global non-profit organization serving the search engine marketing industry.

“Each Mark and Geoff brings invaluable experience to Ampush during our time of growth,” shared Jesse Pujji, CEO and Co-Founder of Ampush. “We are excited to have them join our leadership team as our new technology and business development experts.”

About Ampush:
Ampush is a social technology company helping enterprises leverage the social graph for marketing success. An early member of Facebook’s Preferred Marketing Developer (PMD) program, Ampush drives billions of social ad impressions per month for large-scale brand marketers and agency partners across a range of verticals including technology, financial services, gaming, retail, travel, and consumer packaged goods.
Meghan Prober