Siteworx VP of Technical Services Selected to Serve as Chairperson of Tablet & Mobile Optimization Track at eTail West 2013

Reston, VA, January 12, 2013 --(PR.com)-- Siteworx, a leading digital agency, has announced that its VP of Technical Services, Justin Stayrook, has been selected to serve as Chairperson for the Tablet & Mobile Optimization Summit at eTail West 2013. eTail West is the premier online and multi-channel retail conference dedicated to supporting the growth of the retail industry by facilitating high-level networking opportunities and providing leading industry knowledge.

On February 25 at the JW Marriott Desert Springs Hotel in Palm Desert, CA, Stayrook will present opening remarks including findings from Siteworx’ most recent mobile shopping study as well as introduce speakers and moderate the panel discussion on responsive design. The focus of the Tablet & Mobile Optimization Summit includes: understanding the difference between tablets and mobile and different strategies for each; reviewing web and mobile design best practices that enhance the overall customer experience; and, utilizing responsive design methodologies to improve effectiveness, flexibility and consistency of multi-device strategies.

“I look forward to attending and speaking at this year’s eTail West conference,” says Stayrook. “Our recent mobile shopping survey results are just one more proof point among many that the retail and eCommerce sectors are facing a tremendous paradigm shift in consumer shopping preferences and expectations. I welcome the opportunity to share some of our insights as well as learn from the speakers and panelists who will be joining me at the event.”

For key insights on how retailers can maximize the benefits of the differences that exist between smartphone and tablet devices as relate to user task flows and expectations, request a copy of their white paper, “2012 State of Mobile Experiences and Functionality.”

For more information regarding the event, contact us at info@siteworx.com.