Cheer Channel Announces Secret Diary of an American Cheerleader 2: The Fierce One

Cheer Channel announces the synopsis of the second season of the hit web-series, Secret Diary of an American Cheerleader 2: The Fierce One. The second season will be filmed in Austin, Texas. Season 1, filmed in Los Angeles has over 1.5 million total views across the CCI syndicated platforms.

Austin, TX, January 12, 2013 --( Breakout Hit Web-Series Starts Production in Austin, Texas

Cheer Channel Inc. (CCI), the #1 online entertainment provider for the spirit industry, announced the start of production for Secret Diary of an American Cheerleader 2, The Fierce One, on location in Austin, Texas. This is the second season of the "Secret Diary" franchise, an anthology of different stories that will combine elements of drama, comedy, and All-Star cheerleading action targeted to teens and tweens. The first season of the web-series has over 1.5 million total views across the CCI social media and syndicated platforms.

In Secret Diary of an American Cheerleader: The Fierce One, the "Texas Twisters" are two-time, All-Star National Champions headed for a three-peat. When a mysterious v-logger covertly tapes the team’s top stars and posts their personal secrets to the web, things suddenly begin to shake the team’s friendships. CheerBoard, the industry's top gossip website, is on fire with rumors of fighting and betrayal. The Twisters must reveal the identity and motives of this determined enemy before he or she destroys not only their chances at a championship, but their lifelong friendships as well. The Fierce One will consist of 6 weekly episodes, 6-8 minutes in length and will air in late January 2013 on the CCI website and social media platforms, YouTube, as well as through Dish Satellite, Roku, Boxee, Vimeo and BlipTV.

"Although our initiative as Cheer Channel was to create original programming for cheerleaders, we clearly were able to capture those tween and teen girls and their families who enjoy great shows that have the excitement of cheerleading as a backdrop," said Cindy Villarreal, founder and CEO of Cheer Channel, and co-creator of the franchise. Villarreal is also a former Dallas Cowboys Cheerleader. “Having the production shot in my hometown is a real plus too because cheerleading is so popular in Texas.”

Casting for the series was conducted by Beth Sepko, with credits including popular television series Friday Night Lights, Dallas and The Lying Game, along with big screen movie hits, Spy Kids 1, 2 and 3 where she discovered Selena Gomez, popular Disney actress and singer. The series was written by writer and producer, Kathy Slevin, who holds numerous prime-time television series and movies to her credit including the hugely popular The Zack Files, as well as Due South, and Ferris Bueller. Series executive producers and creators are Lance Robbins and Cindy Villarreal.

Special guests in the series include prominent cheerleaders from across the United States. Media Day is scheduled for this Saturday to Meet the Cast and conduct interviews as well as capture Behind-the-Scenes footage of the practice scenes in the production.

Media Day
Date: Saturday, January 12, 2013
Time: 1:00pm – 4:00pm
Location: The Elite Cheer Company
360 Lotus Circle, Austin, TX 78737

CCI sponsors for Secret Diary 2 include Amethyst Jeans, Kicks Athleticks, Elite Cheer Company, Hoss Choreography, POWERBows, Glitterbug Cosmetics, Go! Fight! Win! Music, Chasse', Cheer Star Productions, California Beach Collection, Just Cami! Clothing, and the Maddie Gardner Collection. CCI Media sponsors include The Cheer Leader Magazine, Cheer MaD, Atlanta Cheer Magazine, Cheer Phi Magazine, and

About Cheer Channel Inc.
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact or go to

Contact: Kendra Rowland
Phone: (512) 574-7914
Cheer Channel Inc
Kendra Rowland