2013 Indie Gaming Resolution: Cling Tight to Your Precious Gamers

Selfpubd and Helpshift form strategic partnership to increase user retention in games. Getting help or support on mobile is tough. But similar to how Selfpubd makes growing your games business easier, Helpshift makes staying engaged with your users so simple and even elegant.

Portland, OR, January 15, 2013 --(PR.com)-- Selfpubd, the indie game publishing platform, and Helpshift, the first company to truly address the growing need for customer service in mobile, announced today that they have formed a strategic partnership to increase user retention in mobile gaming. Within the gaming category, 43 percent of negative app reviews contain product feedback and bugs that should have been private support tickets and/or requests for help.

“To create a dedicated fan base it takes time and can be incredibly difficult,” said Rob McCrady of RenegadeCitizen, a Selfpubd member studio, “Therefore, once we have established fans, it is crucial to do everything within our power to keep them happy.”

Some customers will jump through hoops to provide feedback on a game with regards to features, bugs or issues. However, they quickly abandon the game when their feedback goes unaddressed. Most applications today will force customers out of the app and into an email client to report issues to developers. Helpshift wants to keep customers playing while providing the means to get help and submit feedback without breaking gameplay.

“I’m an advocate of engaging with a developer and voicing my feedback, however mobile has made this tough,” said Andy Rosic, founder of Selfpubd, “But similar to how Selfpubd makes growing your games business easier, Helpshift makes staying engaged with your users so simple and even elegant.”

Helpshift is the embeddable support desk designed specifically for native apps. The combination of mobile-optimized support workflows, cross-platform support, detailed device diagnostics, user activity logs, and integration with other critical developer tools like Crittercism provides everything that developers need to efficiently service their customers and build a loyal fan base.

“We’re big fans of what Selfpubd is doing to accelerate the Indie gaming industry and are excited to be selected as their primary customer service solution. Our partnership with Selfpubd will help Indie game studios leverage our learning from our larger gaming customers to better engage and retain customers via delightful customer service,” said Abinash Tripathy, CEO at Helpshift.

About Selfpubd
Selfpubd is redefining publishing for Indie mobile and online games. The Selfpubd platform offers game developers tools and resources designed to build their brand, increase discovery and improve their success. To join or learn more about Selfpubd, visit http://selfpubd.com. Investors: http://angel.co/selfpubd.

About Helpshift
Helpshift, based in San Francisco, California, is the first customer support help desk for native applications that is redefining how companies handle customer service on mobile. Installing Helpshift will increase app rankings, reduces overall support time, and retain more customers. The company is backed by True Ventures and Nexus Venture Partners. To learn more about Helpshift, visit www.helpshift.com.
Selfpubd Inc
Andy Rosic
503 208 6448