Nampa, ID, January 16, 2013 --(PR.com
)-- For home- and business owners in Nampa and the greater Treasure Valley area, it will soon be a lot easier to locate a quality HVAC contractor to conduct furnace repair and installation, air conditioning repair and installation, and other HVAC services. Through a new partnership with the online marketing firm Prospect Genius, locally owned business Carlon Heating & Air is working to improve its Web presence. The goal is to make the process of finding the company’s Web site via a search engine query quick and hassle free.
According to studies conducted by the Pew Internet & American Life Project, search engine use is one of the most popular online activities aside from e-mail. On any given day in early 2012, up to 50% of adult American Internet users visited a search engine to find information. Those search engine queries include people seeking information on local businesses, which is why it’s so important for a company like Carlon Heating & Air to have a Web site that’s actively maintained, full of helpful information, and high-performing on search engine results pages. The closer a Web site is to the top of a relevant search results page, the more likely it is that the searcher will click the link to learn more.
Prospect Genius is helping Carlon Heating & Air improve its search engine performance using a process known as search engine optimization. SEO involves incorporating industry- and location-specific keywords into Web site content, so that search engines like Google, Bing, and Yahoo! view the site as extremely relevant to queries using those keywords. Thus, going forward, Nampa-area search engine queries using terms like “furnace repair,” “water heater service,” and “heat pump contractor” should lead the searcher to Carlon Heating & Air’s site.
“Even the most beautiful and informative Web site can be an ineffective marketing tool if Web users can’t find it quickly,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “By making it easier for Treasure Valley residents to locate Carlon Heating & Air on the Web when they need an HVAC contractor, we hope to help the company attract new clients and serve more homes and businesses in the local area.”
Carlon Heating & Air has been in business since 1948 and strives to provide top-quality workmanship and customer service on every job. The business’s service offerings include water heater, heat pump, furnace, and air conditioner repair and installation.
Carlon Heating & Air
Phone: (208) 712-4069
Address: 2691 2nd St S, Nampa, ID 83686
Web site: http://hvacservicenampa.idaho-biz.com/