Standard Press to Host Free Webinar on Direct Mail

With postal rates going up later this month, find new ways to increase response while reducing mailing costs. Standard Press, Atlanta's oldest independent printer, will be hosting a free 30 minute webinar - Direct Mail 2013: What You Should Know Now - on January 24 at 11:00 a.m.

Atlanta, GA, January 18, 2013 --( In response to the United States Postal Service increasing postal rates later this month, Standard Press, the oldest independent printer in Atlanta, will be hosting a live 30 minute webinar on January 24 for marketers nationwide. The webinar,Direct Mail 2013 – What You Should Know, was developed as part of the company’s ongoing “Continuing Education from Standard Press” series.

Standard Press’s direct mail experts will provide participants with the information and insights they need to maximize their return on investment in the year ahead. Topics include three new innovative postal programs, changes in postage, tabbing and more, information on Intelligent Mail Barcode and five easy ways to use variable data to increase response.

“As a customer-centric business, Standard Press is pleased to offer a wide-range of tools to help companies thrive,” said Andy Shulman, Standard Press President. “We believe our ‘Continuing Education from Standard Press’ webinar series will prove very beneficial for all participants. By providing useful and relevant information on topics that affect our customers today, Standard Press is demonstrating our commitment to serving as a resource for the marketing community.”

To sign up for the Direct Mail 2013 – What You Should Know Now webinar on Thursday, January 24 from 11 – 11:30 a.m. EST, visit For more information on Standard Press, visit or

About Standard Press
As the oldest independent printer in Atlanta, Standard Press opened in 1932 and today remains a family-owned business in its third generation of management. Standard Press is a full-service printer and cross-media solutions provider. Over the past few years Standard Press has invested more than $3 million in capital improvements to benefit its customers and provide them with the highest levels of efficiency and quality. Today the company employs over 50 staff members and maintains its philosophy of delivering the highest standards of customer service. For more information, visit
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