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Market Intelligence Supporting Customer-Centric Growth and Innovation May 8, Orlando FL

Mark Huson of Kaiser Associates will present an interactive session on a framework for customer-centric market strategy and growth on Wednesday, May 8 at the28th Strategic and Competitive Intelligence Professionals (SCIP) International Conference and Exhibition in Orlando Fl.

Orlando, FL, January 20, 2013 --( Finding and qualifying new product and service opportunities—and determining how to prioritize those opportunities and devote scarce resources—are both challenging and risky activities. While companies may rely on some forms of market data to help direct those choices, decisions are often made in a vacuum or without a holistic view of the external market landscape. More than ever, a customer-centric view of market opportunities, market landscape elements (channels, complementary products / services, competitors), and routes to success is critical to driving growth.

During this interactive session on May 8 at the 28th Strategic and Competitive Intelligence Professionals (SCIP) International Conference and Exhibition in Orlando Fl., attendees will explore a framework for customer-centric growth and innovation that has been successfully implemented across several industries and regions. This will include step-by-step guidance on engaging internal stakeholders, planning market research streams, sizing opportunities, prioritizing product / service characteristics, evaluating competitive threats, and determining go-to-market activities.

“In recent years as globalization, a resulting proliferation of choices and a variety of other trends have put more power into the hands of customers, more and more companies have sought to take more of a customer-centric approach to analyzing market opportunities, driving innovation, and determining how to execute,” said Mr. Huson. “At the same time, customer insights must be merged with insights into the surrounding market ecosystem—including competitors, partners and channels—in order to develop a holistic view of market opportunities and how best to capture those opportunities. This session will provide participants with the framework and steps for executing a customer-centric approach to growth and innovation, drawing from dozens of real-world cases in multiple industries and countries.”

In addition to sharing his experiences with others, Mr. Huson gains additional personal value from his SCIP conference participation. “Since participating in my first SCIP event in 1998, I’ve consistently found SCIP conferences to be an incredibly valuable resource for shared learning. As a management consultant who relies on market intelligence as a key input, I always value insight into new and improved ways to gather, leverage and apply market research—and SCIP is the best way I’ve found to bring together a wide variety of practitioners’ experiences, perspectives and leading practices.”

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 has a powerful and dynamic agenda: 5 track themes, 2 learning levels, 25 executive insight presentations from leading competitive intelligence professionals and competitive strategy executives, 30 interactive sessions, and 8 pre-conference workshops. All this, combined with endless opportunities to network, make new contacts, share experiences, understand best practices and lessons learned, makes SCIP 2013 the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to the website.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is the only global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the group’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence
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Strategic and Competitive Intelligence Professionals
Bonnie Hohhof

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