Cherry Bekaert Unveils New Strategic Brand Position

National Accounting Firm Launches Strategic Rebranding Initiative Under New Name Cherry Bekaert LLP to Better Align With Growing Middle-Market Companies.

Raleigh, NC, January 23, 2013 --( Cherry Bekaert LLP (, one of the largest accounting and consulting firms in the United States, has announced that the firm has unveiled a new strategic brand position in order to better align with growing middle-market companies. The brand strategy is a result of more than a year of in-depth research and analysis of clients and marketplace influencers to uncover how Cherry Bekaert should better represent its partnership with clients.

The tagline for the newly named Cherry Bekaert LLP is “Your Guide Forward.” The new brand offers a more sophisticated approach that better illustrates the depth of accounting and advisory expertise provided by Cherry Bekaert’s industry and service lines. It includes a more contemporary tonality paired with a new website that offers mobile access for users on the move.

The firm’s new website ( launched on Jan. 17.

“Our brand is representative of who we are as an organization,” said Howard Kies, managing partner of Cherry Bekaert. “We are a dynamic company, and our identity reflects that image. The primary concern of our clients is growth, particularly given the current economy. We provide relevant solutions to companies at all stages of development and the insight necessary to manage growth for our clients and guide them toward their goals. Our clients are competing in a multi-state and global environment, and we are responding to their needs by upgrading the way we provide accounting, tax and advisory services, including providing service and industry subject matter experts who bring a collaborative approach to serving clients and are focused on helping those clients meet their business goals and objectives.”

About Cherry Bekaert LLP:
Cherry Bekaert LLP has designed its practice with one thing in mind: cultivating client growth. As a nationally recognized, growth-oriented firm ranked among the largest accounting businesses in the country, Cherry Bekaert specializes in offering solutions that impact its clients’ ability to grow. For more than 65 years, global corporations, private businesses, government entities, nonprofits, emerging firms and successful individuals have relied on Cherry Bekaert as their growth partner. Based in Richmond, VA., Cherry Bekaert LLP has offices located in Florida, Georgia, North Carolina and South Carolina. For more information, visit

Caitlin Russell
MMI Public Relations
(919) 233-6600
Cherry Bekaert LLP
Patty Briguglio