New York, NY, January 24, 2013 --(PR.com
)-- Adeptio, (www.adeptio.com) has effectively implemented it's Social Media Strategy. Company pages have been launched on FaceBook, LinkedIn, Twitter, Google+ and yes…even Pinterest. The implementation of Adeptio's Social Media strategy was an important step in creating brand awareness for the start-up; a cloud based social achievement Software Company who's primary focus is enhancing performance in people and in business.
According to Lacey MacDonald, Marketing and Sales Analyst with Adeptio "Whether you are a B2B or B2C company the people using your products and services are ultimately using these sites daily. It is because of this that having a social presence has become necessary in business today."
In order to build a following on these sites, the company did it's research…and would suggest the same to anyone looking to start a Social Media presence of their own. "It takes different techniques to harness a following on each site, and appropriate strategies will vary depending on your business and who your target market is" said Lacey. "One thing is for sure though...you want your followers to get Value out of visiting your pages."
Information, and media rich content has helped build Adeptio’s following on all the company's social sites. According to Lacey "Providing useful information to our followers has helped Adeptio build trust in our brand and enabled us to establish ourselves as the experts we are."
In just under 2 months Adeptio has established over 1100 Adeptio Twitter followers, nearly 500 FaceBook followers (which has converted to as high as 78,484 people reached in a single day via “social sharing”), a surprising number of Pinterest followers and re-pins, conversed with industry professionals via LinkedIn group discussions, and even managed to get a few hits on the company's "Own 2013" YouTube video.