New Research by Constellation Research Analyzes IT Services Market Ahead of NAASCOM

Investment in IP will accelerate Indian IT firms’ growth; Buyers want next gen IT services, outcomes from Indian IT vendors; Report criticizes partnerships with mega software vendors

San Francisco, CA, January 24, 2013 --( Constellation Research, Inc., the award-winning research and advisory firm focused on disruptive technologies, announced the publication of “Clients Want Outcomes, Are Indian IT Services Vendors Ready?” by Constellation Research CEO and Principal Analyst, R “Ray” Wang. This report reveals that IT Services firms that invest in Intellectual Property (IP)-based offerings will experience accelerated growth in the next 24-36 months. Research conducted by Constellation Research shows a staggering 80% of clients surveyed prefer ‘outcomes’ rather than technologies or solutions from IT service providers. The resulting demand-side dynamics of this preference will compel services firms to focus on IP versus vanilla offerings.

This “Big Idea” report explores the future of the IT services market and helps buyers understand what to expect from Indian IT service providers. Based on the shifts in the technology purchasing environment, Constellation recommends four business models for Indian IT Services providers seeking to drive non-linear growth. Indian IT services firms can create high-volume, high-value opportunities for themselves by applying differentiated intellectual property (IP) creation, enabling disruptive technology-focused business models, delivering innovation value chains, and leading partner ecosystems.

Disruptive technology drives non-linear growth

The abundance of disruptive technologies in Cloud, Mobile, Social and Big Data presents tremendous opportunities for Indian IT firms to craft new business paradigms that expand the business and strengthens relationships with customers. Wang says, “Indian firms should now understand that their conventional business models have matured. Not only have their buyers’ technology challenges and priorities changed, their buyers’ profile itself is changing. Clients have moved way beyond mere staff augmentation, infrastructure, testing and advice. As long as IT services firms deliver on promised outcomes, clients do not care what database, hardware or internal middleware is used to deliver the solution.”

However, Wang warns that simple adoption of new technologies alone will not drive growth. “Success lies in the creation of new business models that tap into more than one disruption. In addition, most Indian IT firms think in terms of getting the job done for the client instead of creating repeatable and reusable offerings. To succeed in future, they must adopt a software development culture.”

Partnerships with mega software vendors mean diminished benefits for clients

While the report acknowledges leading Indian IT firms’ progress toward non-linear growth, it is critical of Indian IT firms’ partnership approach with mega software vendors such as Oracle, SAP, Microsoft, and IBM. Wang explains, “The new paradigm requires IT services partners to drive the ecosystem instead of being enslaved by the partner model. IT services firms know the clients the best, they have intimate industry expertise, they understand the client’s challenges and opportunities, and they have the account relationship.” Adding, “It’s a now-or-never situation for IT services firms to invert this partnership model. The software mega vendors may in the near future encroach upon the IT services space via acquisitions, leaving number of their valued partners in the lurch.”

The Report
More information about “Clients Want Outcomes, are Indian IT Services Vendors Ready?” can be found here:

About R "Ray" Wang
R “Ray” Wang is the Principal Analyst and CEO at Constellation Research, Inc. He’s also the author of the popular enterprise software blog “A Software Insider’s Point of View”. With viewership in the millions of page views a year, his blog provides insight into how disruptive technologies and new business models impact the enterprise. Ray is a prominent keynote speaker and research analyst working with clients on engagement strategies, social business, customer experience, and decision management. He advises Global 2000 companies on business strategy and technology selection. Ray is quoted regularly in Harvard Business Review, The Wall Street Journal, Forbes, Bloomberg, Reuters, IDG News Service, and other media outlets around the world.

Twitter: @rwang0
Geo: San Francisco, CA

About Constellation Research
Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business-themed research including the Future of Work; Next Generation Customer Experience; From Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite.

Constellation's collection of prestigious analysts bring real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective.

Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success. Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients.

For more information about Constellation Research, visit

Constellation Research, Constellation SuperNova Awards and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.


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Courtney Sato