Armer Holding Announces the Addition of Mobile Access to Web Keystone Property Obovo.com

Coral Gables, FL, July 30, 2007 --(PR.com)-- Armer Holding announced today that mobile access to their Web keystone property Obovo.com has been activated a full six months earlier than originally anticipated.

“Our development team has been hard at work,” stated Larry Erdos, President and CEO of Armer Holding. “We have an aggressive Phase One release plan for 2007 that is right on schedule and, in the case of mobile access to Obovo.com, well ahead of schedule. We are building a network of high profile web systems of which Obovo.com will be the keystone. Mobile access for today’s mobile adept users is a very important component of the Obovo metacrawler search portal, so we’re thrilled our development team was able to activate that capability ahead of schedule.”

The mobile version of Obovo.com just released provides users Web search capabilities, image search capabilities and local business search capabilities from their mobile phone or PDA.

Obovo’s mobile Web search automatically provides users misspelling suggestions, along with indented sublistings to make it easier for users to quickly tell when multiple search results come from the same website.

Some very user friendly features have also been built into the image search capabilities of Obovo’s mobile version. After searching for an image on their mobile device, Obovo users have the ability to choose whether to go to the website hosting the image or directly to the image itself. Choosing the latter eliminates the prevalent problem of the website hosting the image covering the entire screen of the mobile device, making accessing just the image very difficult and often times impossible. Obovo’s mobile image search also makes it very quick and easy for users to download images directly to their phone or PDA.

The local business search on the Obovo.com mobile version makes it simple for users in transit to quickly locate a business and have at their fingertips the phone number, address and distance to that destination.

The Armer development team put forth a lot of extra effort to make the mobile version of Obovo.com very user friendly. Accessing websites through small mobile devices can present unique challenges for users, and Armer has worked hard to eliminate some of those challenges in its mobile version of Obovo.com

In summary, Obovo.com is a cutting-edge metacrawler search portal providing quick, easy, and efficient access to the best on the Net. Obovo’s metacrawler Web search platform automatically and simultaneously searches and returns results from MSN Live Search™, Gigablast™, LookSmart™, and Alexa™. Obovo.com also provides users one of the Net’s premier video, image, local, job, vehicle, and ticket search platforms, along with efficient access to weather, Amazon, EBay, and shopping. Many of Obovo’s features can now be accessed through mobile phones and PDAs with more feature releases planned for mobile users. Enhanced mobile capabilities coupled with plans for even more Web and topical search capabilities will position Obovo.com as one of the Net’s foremost search providers.

Amer Holding is the parent company of ZoneLoans.com, LLC, Obovo.com, LLC, HealthLife.com, LLC, ExistSports.com, LLC, and AuctionGrid.com, LLC, all of which make up ARMER’s 2007-2008 Phase One property releases. Armer Holding combines cutting-edge high tech development capabilities with decades of business and marketing expertise to design, develop, and deploy a network of high-end Internet properties.

Once deployed, Armer, in addition to utilizing state-of-the-art online marketing techniques to build traffic, also utilizes Primary Sponsorship in NASCAR Nextel Cup Series Racing, the nation’s second most popular sport, with over seventy-five million fans to activate, promote, and perpetuate their properties.

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Armer Holding, LLC
Darrell Erdos
866-998-5677
www.armerholding.com
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