Brooklyn, NY, January 30, 2013 --(PR.com
)-- When Brooklyn Industries started shooting photo campaigns in 1999, they couldn’t quite justify shoots in faraway locations like Paris or the Bahamas, or even upstate New York. Luckily for the new company, the CEO and founder Lexy Funk was trained as a photographer, so she just grabbed her camera and walked outside onto the streets of Williamsburg, then much grittier and still deeply tinged with the rust of the neighborhood’s old warehouses. Thirteen years later, Brooklyn Industries still shoots this way.
Brooklyn Industries used their own Clinton Hill warehouse as the backdrop of the spring campaign photo shoot. This warehouse formerly served as the headquarters and was frequently utilized for additional shoots, mostly out of financial necessity. This localized approach and aesthetic was originally how Brooklyn Industries contributed to the community of people who lived, worked, and created in a place called Brooklyn.
These days, you’ll see any number of companies of all sizes elbowing for enough room to set up elaborate lighting at just-the-right Brooklyn locations. Perhaps soon the “trend” of Brooklyn will change phases and these companies will follow suit. Brooklyn Industries, however, is in a unique position, having long called the borough home, to be up for the challenge of remaining creative with every intention of staying. Just as the spring shoot was executed by one person, with one camera, one strobe light, at one location, the approach to the spring line is bringing original inspirations, shedding meaningless details and noise, in order to create, and re-create, something entirely new.
Brooklyn Industries CEO and founder Lexy Funk shot the 2013 Spring Collection campaign on location in Clinton Hill. The collection is available in stores and online as of January 10, 2013.
About Brooklyn Industries
Brooklyn Industries is a design company that sells innovative clothes exclusively through its 16 retail stores and online website. Founded by visionary artists Lexy Funk and Vahap Avsar in 1998, Brooklyn Industries’ stores engage the local community in art, clothing, design and style.
Brooklyn Industries was honored as a “Green Power Pioneer” by ConEdison Solutions and Community Energy, Inc. in recognition of its commitment to using Wind Power in its stores and office headquarters. In 2006, Brooklyn Industries was recognized as a top entrepreneur with Crain’s New York Business’ coated “Small Business Award.” The company also ranked in Inc. Magazine’s 500 list, which highlights the nation’s fastest-growing private companies.
Brooklyn Industries continues to grow every year as an innovative and creative vertical retailer, staying true to its Brooklyn roots. The company’s headquarters are located in Dumbo, Brooklyn.
Contact: Julie Thompson
Phone: 718-801-8900 x8606