Isotrak, Inc., a Fleet Management Systems Provider, Focuses on Expansion Into North America and Begins Delivering Powerful Solutions

The Company prepares for accelerated growth as it brings its proven business model to the US and Canadian markets.

San Diego, CA, January 31, 2013 --( Isotrak, Inc. (, a rapidly expanding global provider of telematics and GPS vehicle tracking solutions, affirmed today its successful expansion into North America, which has been in soft-launch mode since January 2012. Established in the United Kingdom over 15 years ago, Isotrak experienced unprecedented growth for its unique fleet management products and services and quickly rose to become the market leader. Within the UK, approximately 95% of all groceries are transported on Isotrak-equipped vehicles, led by some of the largest global retailers.

What sets Isotrak apart is its unique value proposition. From the initial trial, implementation, systems integration, to on-going dedicated account management teams and customer support, Isotrak has a proven business model that ensures results are achieved. Isotrak sets a new standard for how a fleet logistics and telematics company interprets, measures and delivers the data for its clients. As target KPI’s and ROI are met and exceeded, customers turn into long-term relationships.

Alex Ognjanac, Vice President of Sales and Marketing for Isotrak, who is spearheading Isotrak’s expansion into North America, says, “Once we engage with a customer, it becomes an in-depth process of involvement and performance analysis. We take our customers on a journey and ensure they arrive where they are expected to. We anticipate this winning formula will position us to eventually lead the North American market.”

As part of its soft-launch in North America, Isotrak has secured an agreement with one of Canada’s largest retailers. The Company is currently engaged in the phased deployment of several thousand vehicles that will enable this retail giant to provide improved fleet operations throughout Canada. In the US, Isotrak has been equally busy with the deployment of its fleet management system for new key clients and are in discussions with other big enterprises in need of a top tier fleet and telematics solutions provider.

Isotrak’s target market segments range from transportation and distribution all the way into the public sector, with Isotrak supporting two of the United Kingdom’s post office services. Any business that manages a fleet of vehicles, of whatever shape or form, cannot afford to run their operations without a fleet logistics and telematics solution. To illustrate, one of Isotrak’s marquee customers in the UK retained Isotrak to help increase its transportation efficiencies and improve overall fuel consumption. Within the pre-determined timeframe, they achieved a 23% savings in fuel costs, as well as increasing their overall transportation efficiencies by 6.6%. In addition, there were other significant cost savings realized with driver improvements and asset utilization. All this was made possible by measuring the critical data in real-time, delivered and customized through Isotrak’s ATMSi product offerings. Being able to measure and monetize all the pertinent information available through real-time visibility and other telematics data has become critical in order to maintain a competitive advantage today.

About Isotrak, Inc.

Isotrak provides best-in-class software products and professional service solutions, driven by a combination of real-time visibility and performance measurement, and interpreted from GPS satellite tracking and vehicle telematics data. Isotrak is integral in helping clients improve their customer service, reduce their environmental impact and win new business, all by using mobile assets more efficiently and effectively. As a global leader in telematics and vehicle systems integration, Isotrak helps its customers save over $150,000,000 per year. To help customers focus on the job of managing transportation rather than managing technology, Isotrak delivers its products on a proven ‘managed service’ platform, backed by a high-availability Service Level Agreement (SLA), and accessible through any modern web browser. Isotrak is known for its unparalleled customer support and engagement, resulting in zero customer churn. For more information, see

Media Inquiries:

Joanna Swartwood

Corporate Inquiries:

Alex Ognjanac
Joanna Swartwood