Cheer Channel CEO, Cindy Villarreal Named International Liaison for 5th Element Cheer

Villarreal to Aide the Spirit Industry in Australia

Austin, TX, February 01, 2013 --( Cindy Villarreal, former Dallas Cowboys Cheerleader and CEO of Cheer Channel Inc. (CCI), the #1 online entertainment network for the spirit industry, was announced as the International Cheer Liaison for 5th Element Cheerleading, a cheer and dance company out of Queensland, Australia. Villarreal will be the active bridge between the world of cheer in the United States and Australia. 5th Element expects that with the help of Villarreal, the cheer company can grow within Queensland and the Australian spirit industry as an elite cheer and dance force.

5th Element Cheerleading is an All-Star Cheer and Dance company with a custom built cheer facility opening 2013-14 in Queensland, Australia. 5th Element has Junior and Senior Open Cheer teams, both co-ed and all-girls, competing at Level 3 and Level 4 Open. 5th Element also has a Tiny Cheer program for cheerleaders ages 3-5 and a Mini Cheer program for athletes 6-8, both at Level 1, and a Youth Cheer program for 11 and under competing at Level 2. Kathleen Smith, Cheer Director at 5th Element knows that bringing Villarreal into the 5th Element family will help raise the bar and propel the company and its athletes into the next level of cheer competition in Australia.

With Villarreal''s extensive background in cheerleading and experience as an ambassador in the American and international spirit world, she is the perfect candidate for the position. "We at 5th Element are extremely excited to have Cindy come on board as our International Cheer Liaison. Her passion and dedication to all that she does, mixed with her breadth and depth of experience within the cheer world makes her invaluable to our gyms development and growth. This will help us open up new and unique experiences for all of our athletes," said Kathleen Smith, 5th Element Cheer Director.

As International Cheer Liaison, Villarreal will provide 5th Element staff and cheerleaders with important information regarding overseas travel to the States for competitions along with key cheer trends in the United States. Villarreal will also travel to Queensland to conduct leadership seminars with cheerleaders and coaching staff as well as workshops for older athletes regarding the importance of appearance and image as an athlete, role model and cheerleader, especially in the social media. Villarreal will also provide 5th Element coaches and owners with key marketing and promotional strategies which she learned in her many years of experience marketing in the spirit industry. Villarreal also authored "The Cheerleaders Guide to Life", published in 1992. The book is filled with critical information targeted to young, developing cheerleaders including practical advice, insider tips, enthusiastic motivation, and everything it takes to become a successful cheerleader.

About Fifth Element Cheerleading
Fifth Element Cheer focuses on family, our staff, parents and most importantly our athletes. We have highly qualified staff with a wealth of experience who teach and guide with respect and commitment to each individual and team goal. At Fifth Element our athletes improve physical strength, coordination, and agility while becoming proud, confident team members who work together. We run a competition and a recreational program to cater for all ages 3 + and evaluate our students every term using the AASCF and USASF student credentialing frameworks to reward them for the constant improvement. Fifth Element focuses on impeccable technique in all facets, teaching perfection before progression. We pride our selves on the high standard we devout to the safety of our athletes. Inevitably our slogan says it all: "You can''t beat me, I''m from 5E!" For more information about Fifth Element, visit our Facebook page at

About Cheer Channel Inc.
CCI, a privately held corporation with offices in Texas and California, serves as the premier entertainment and news network for the millions of athletes and fans of the spirit industry. An interactive, multi-digital online and broadcast destination, CCI provides the latest emerging media technology engaging tweens and teens across the most popular social media platforms. CCI offers access to cheer and dance news, fashion, health and beauty trends, reality programming, celebrity cheerleader profiles, live and taped cheer competitions and branded entertainment for its original webseries and lifestyle content. For more information on Cheer Channel, contact or go to

Contact: Kendra Rowland
Phone: (512) 574-7914
Cheer Channel Inc
Kendra Rowland