Toledo, OH, February 05, 2013 --(PR.com
)-- WhizFish, an interactive and mobile marketing agency, is refocusing efforts on working for the Roman Catholic Church and non-profit Catholic-based foundations after years of working with for-profit businesses and brands. The change in direction reflects on the beliefs of the principles of the agency who are devout Catholics and involved in social justice causes like caring for the poor through The Society of St. Vincent de Paul.
The Church is changing at perhaps a faster rate than at any other time in history at least from an outreach perspective. In 2010, Pope Benedict encouraged the clergy and church leaders to get involved in online outreach to give the Internet a “soul.” Less than a year later, The Holy Father was seen using an iPad and just two months ago, he started his own Twitter account @Pontifex, gaining nearly 1.5 million followers.
In January 2013, speaking of the Church’s use of social media specifically, His Holiness said, “The ability to employ the new languages is required, not just to keep up with the times, but precisely in order to enable the infinite richness of the Gospel to find forms of expression capable of reaching the minds and hearts of all. In the digital environment the written word is often accompanied by images and sounds. Effective communication, as in the parables of Jesus, must involve the imagination and the affectivity of those we wish to invite to an encounter with the mystery of God’s love.”
WhizFish co-founders, Betsey Duggan and Brian Grinonneau said, “We are committed, practicing Catholics and want to advance the causes and beliefs of our Church. We know that to reach parishioners more effectively and to engage young people we have to reach them where they are--on smartphones and tablets. We have developed a very specific skill set over the years to help churches and non-profit foundations reach out through interactive, mobile and social media, the most powerful way ever of communicating a message.”
Grinonneau and Duggan are both Extraordinary Ministers of the Holy Eucharist, and are actively involved with St. Vincent de Paul and other social justice programs that focus on the poor and downtrodden. Grinonneau serves on the National Marketing Task Force for The Society of St. Vincent de Paul, the world’s largest Catholic lay organization.
The WhizFish strategies for parishes and foundations will focus on social media outreach, email communications, mobile sites and landing pages, SMS text messages, QR code development, video production, online ad strategies and blog writing. The strategies are varied and specific to each organization with tracking of interactions and engagement as a centerpiece.
WhizFish will continue relationships with major brands like Wendy’s as it begins its work with Catholic parishes and foundations. In the past, the company has been associated with brands like MLB, Hard Rock Cafe, and McDonald’s.