Lynden, WA, February 06, 2013 --(PR.com
)-- For homeowners in and around Bellingham, WA, who need residential plumbing services, including water heater installation, furnace repair, and sewer repair, help is on the way. Locally owned business Eagle Plumbing & Heating, which also offers gas line and well pump services, is working with the online marketing firm Prospect Genius to improve its Web site’s visibility and accessibility to area residents. Eagle Plumbing & Heating hopes that the partnership will help their site be seen by the people who most need the services their company offers.
According to the Pew Internet & American Life Project, more than 58% of adult Internet users in the United States conduct online research about products and services they’re considering purchasing. These researched services include plumbing services such as water heater repair and sewer repair, which is why it’s so important for a small business like Eagle Plumbing & Heating to have a Web site that is easy to locate and full of useful information. The Prospect Genius partnership is aimed at making Eagle Plumbing & Heating’s site more prominent online, so that the company has a greater chance of reaching those prospective customers who rely primarily on the Web for information about local businesses.
Prospect Genius utilizes a process known as search engine optimization, or SEO, to improve small business Web sites’ search engine rankings. The higher a site’s search engine ranking, the closer it appears to the top of relevant search results pages. In Eagle Plumbing & Heating’s case, that means that Bellingham-area residents who query Google, Bing, or Yahoo! using keywords like “water heater installation” and “residential plumbing services” should encounter the company among the top results.
“As the world grows ever more digital, it’s vital for small businesses to consider Web marketing and search engine optimization as part of their overall marketing plan,” says Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “We strive to get more eyes to our clients' Web sites, so that those clients can attract new customers of their own and remain competitive in their industry and local area.”
Eagle Plumbing & Heating has 35 years of experience providing quality plumbing services in the Bellingham area. The company specializes in gas line, water line, water heater, well pump, and furnace repair and installation in residential settings.