HVAC Contractor in Sussex County, NJ, Hires Web Marketing Pro to Help Better Serve Area Residents

Blairstown, NJ, February 06, 2013 --(PR.com)-- O'Brien Plumbing, Heating & Air Conditioning, an HVAC contractor and plumbing expert in Sussex County, New Jersey, has recently partnered with the online advertising firm Prospect Genius in order to better connect with area residents via the Web. Prospect Genius provides a service called search engine optimization (SEO), which will enable home- and business owners in Sussex County, Blairstown, and other nearby New Jersey communities to locate O'Brien Plumbing, Heating & Air Conditioning online without difficulty.

SEO works by improving the ranking of O'Brien Plumbing, Heating & Air Conditioning on search engine results pages. This means that when someone in Sussex County or the surrounding area uses a search engine to look online for local HVAC or plumbing services assistance, the search results will list O'Brien Plumbing, Heating & Air Conditioning closer to the top. SEO eliminates the need to sift through pages of search results to find what searchers are looking for, and it helps connect local residents with the services they need when they need them.

Given the prevalence of Internet and search engine use, targeted marketing strategies like SEO are more important than ever before. According to a September 2012 survey by the Pew Internet & American Life Project, 78% of adult Internet users turn to search engines to research goods or products they're thinking about buying. In order to reach this population, O'Brien Plumbing, Heating & Air Conditioning needs to be visible on search engine results pages. SEO helps the company achieve this visibility.

As stated by Matt Gallo, a senior online marketing expert with Prospect Genius, "SEO is a simple idea that has major benefits for both businesses and consumers. In the case of O'Brien Plumbing, Heating & Air Conditioning, SEO helps local residents in Sussex County find the HVAC and plumbing help they need, and it helps O'Brien Plumbing, Heating & Air Conditioning reach the broadest possible client base on the Web. At the end of the day, SEO does good things for everyone involved."

O'Brien Plumbing, Heating & Air Conditioning provides HVAC care and commercial and residential plumber services to businesses and homeowners in Sussex County, NJ, and the surrounding communities. These professionals have over 18 years of experience in the HVAC, plumbing, and water treatment fields, and the firm provides a money-back customer satisfaction guarantee on all of their services.