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MyTime Launches in Los Angeles to Provide Single Online Destination to Conveniently Book Open Appointments from Local Businesses

Consumers can now instantly book open appointment times and purchase services ranging from acupuncture to dental exams on

Los Angeles, CA, February 09, 2013 --( MyTime announced today it is unveiling its online destination to allow consumers to conveniently book open appointment times through its website at The product will initially be available in the Los Angeles area, where it will feature over 500,000 open appointments available for booking.

The company was founded by serial tech entrepreneur Ethan Anderson (co-founder and former CEO of Redbeacon, the 2009 TechCrunch50 and Business Insider Startup 2010 winner, acquired by The Home Depot in January 2012). It is backed by some of Silicon Valley’s leading venture capitalists and angel investors, led by Mark Suster of GRP Partners (the largest VC in Los Angeles), with additional investment from Dave McClure of 500 Startups, Brian Lee (Founder of ShoeDazzle, LegalZoom,, and Jason Calacanis (Founder of Mahalo, among others.

MyTime integrates into scheduling systems that small businesses use, such as Google Calendar, Microsoft Outlook, Apple iCal, MINDBODY, BookFresh and more. As a result, consumers can view real-time appointment availability across thousands of businesses and receive instant confirmations when they purchase services through MyTime. As Anderson explained, “my vision for MyTime is that we will become the most convenient place to book appointments online for the types of services people need in their everyday lives – teeth cleanings, massages, auto detailing, haircuts, and many other things. We want to make the process of booking open appointments and purchasing services as convenient and simple as buying a book on Amazon.”

Every business on MyTime has been vetted and has received high ratings from independent services such as Yelp and CitySearch. For convenience, the ratings and reviews are prominently displayed on each business profile so consumers can research a business without leaving the site. Finally, every business is backed by the MyTime Promise, which offers a full refund if a consumer is unhappy with any aspect of a service purchased on MyTime.

MyTime also incorporates a concept called dynamic pricing which may increase or decrease the price of an appointment depending on demand for that particular time. Off-peak or “distressed” appointments at risk of passing unfilled can be sold for less money than the more popular times. This allows the businesses on MyTime to maximize their revenue without letting unfilled times slip away.

About MyTime
MyTime is the easiest place to book appointments online. Thousands of businesses sell their open appointments on Consumers are able to see who is available to provide the service they’re looking for, the price they’ll be charged, and ratings and reviews for the business. When they’re ready to book, they can confirm the appointment and pay for the service with a single click. The company is currently available in the Los Angeles market and features over half a million appointments available for booking. The company was founded by serial technology entrepreneur Ethan Anderson, Founder and former CEO of Redbeacon (acquired by The Home Depot) and is backed by Mark Suster of GRP Partners, the largest venture capital firm in Los Angeles.

Media Contact:
Lisa Robinson
Contact Information
Lisa Robinson

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