Appliance Repair Business in Elizabeth, NJ, Joins with SEO Marketer to Simplify Service for Locals

Union, NJ, February 13, 2013 --(PR.com)-- Appliance repairs will soon be less of a hassle for property owners in the vicinity of Elizabeth, New Jersey. Finding professional help will be easier as the result of a new marketing effort between Ventrite Appliance Repair, LLC, a local, family-owned appliance repair business, and Prospect Genius, a leader in SEO advertising. Now, through the launch of this lead generation program, anyone looking online to have a home appliance serviced will have swifter, more direct access to this licensed appliance repair specialist.

With search engine usage at an all-time high, Ventrite Appliance Repair needed a way to connect with potential customers online. More than 75% of adult Internet users now rely on the Web to influence buying decisions, according to a 2012 survey from the Pew Research Center. By teaming up with Prospect Genius to develop this joint campaign, Ventrite Appliance Repair is working to direct traffic on the busy Information Superhighway straight to a new Web site detailing the company’s many appliance services from dryer repair to refrigerator repair to oven repair.

“SEO functions much like a billboard on a crowded road,” explains Matt Gallo, a senior Internet marketer and spokesman for Prospect Genius. “In order to call attention to Ventrite Appliance Repair and the great work they do, we have to first make passing travelers take notice and then point them in the right direction for the appliance repair services they need. SEO allows us to accomplish those goals by giving the local company greater prominence in regional search engine results.”

Prospect Genius partners with small businesses across the country to help them make the most of their Web-based marketing efforts. This latest joint campaign with Ventrite Appliance Repair is another excellent example of how SEO strategies can be used effectively to target customers in a geographic area who are searching for specific services. In this case, the business is professional appliance repair and the locale is Elizabeth, New Jersey, and beyond.

Serving Elizabeth, NJ, and environs, Ventrite Appliance Repair, LLC, is a family-owned appliance repair service located in Union. Fully licensed and insured, they offer an on-site appliance parts store as well as 60-day warranties on parts and labor. They’re also EPA certified for refrigeration repairs.