VMZINC® Selects MMI Public Relations as Agency of Record

Raleigh Public Relations Firm Chosen to Lead Public Relations Campaign for Leading Provider of Zinc Products.

Raleigh, NC, February 15, 2013 --(PR.com)-- Robert Buhler, president of MMI Public Relations (http://www.mmipublicrelations.com), a full-service public relations firm, has announced that the firm has been named the agency of record for VMZINC® (http://www.vmzinc-us.com/), a leading specialist in innovative zinc products manufactured and sold by the Building Products Unit of Umicore. MMI will assist VMZINC® in increasing its local, regional and national awareness and to heighten visibility for VMZINC®, its projects and unique zinc product line, in association with Umicore Building Products USA, Inc. as a unified brand.

Quotes:
“VMZINC® is a true innovator and leader in architectural zinc,” said Buhler. “We are proud to work alongside such an impressive company and we look forward to joining efforts to share their story, expertise and exceptional product with the public.”

New Media Content:
MMI Public Relations’ Twitter account
http://twitter.com/MMIPR

MMI Public Relations’ “Be Heard” blog
http://www.mmipublicrelations.com/blog

MMI Public Relations’ YouTube channel
http://www.youtube.com/user/mmipublicrelations

MMI Public Relations’ Facebook page
http://www.facebook.com/mmipublicrelations

About MMI Public Relations:
MMI Public Relations is a full-service PR firm based in the Triangle region of North Carolina that helps its clients start big conversations and make powerful connections. With a strong base in traditional public relations, MMI has strategically evolved into a market leader in emerging PR tools such as social media, online video and podcasting. MMI works with firms and individuals in a wide spectrum of industries across the nation. Ranked one of the top PR firms in North Carolina and nationally, MMI is the recipient of numerous awards in the public relations arena and the community, including recent recognition with the 2012 Cary Chamber Small Business of the Year award, based on the criteria of innovation, successful growth, community service and an exceptional work environment. For more information, call 919-233-6600, visit the MMI Public Relations website at http://www.mmipublicrelations.com or the MMI Public Relations Blog at http://www.mmipublicrelations.com/blog.

About VMZINC®:
VMZINC® is the international brand name of rolled zinc products manufactured and sold by the Building Products Unit of Umicore. VMZINC®, a leader in the French and Belgian markets and established in 15 countries worldwide, offers an unparalleled range of roofing products and systems, façade cladding, rainwater systems and ornaments. With a large focus on customer satisfaction, VMZINC®’s products and services have become synonymous with high quality, innovation and environmentally sustainable design. As the first company to diversify its range of surface aspects, VMZINC® offers six unique shades of preweathered zinc, in addition to natural zinc. The company strongly identifies with the Umicore Group values of responsibility, performance and progress, and for more than 10 years, VMZINC® has been closely involved with Umicore initiatives to give its operations a sustainable development framework. For additional information, visit http://www.vmzinc-us.com/.

About Umicore Building Products USA / VMZINC®:
Umicore is a worldwide leading producer of architectural zinc under the brand name, VMZINC®. For more than 160 years, Umicore has provided innovative solutions for building owners, architects and contractors. Umicore has offices and representatives all over the world. In the United States, Umicore Building Products USA, Inc., is based in Raleigh, N.C. For additional information, visit http://www.vmzinc-us.com/.

Caitlin Russell
MMI Public Relations
(919) 233-6600
caitlin@mmipublicrelations.com
http://twitter.com/MMIPR
http://www.mmipublicrelations.com
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MMI Public Relations
Patty Briguglio
919-233-6600
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