Valentine's Day is Sweet for the Wedding Industry
Jan Hurst says that on Valentine's Day six million Americans expected to be proposed to or to propose. This bodes well for the wedding industry, and jewelers may have already reaped the rewards of that romance. The wedding 'industry' includes florists, chapels, ministers and officiants, calligraphers, stationers, musicians, wedding gown purveyors, venues, caterers and many more businesses, large and small.
Hurst says she loves the wedding business because she interacts with (mostly) young women who are at their happiest, if perhaps their most stressed. She enjoys being able to calm the nerves and does her part to make the ramp up to the brides' special days a bit easier. Being very well trained in her field allows her to offer beautiful and graceful lettering options for menus, programs, invitations and envelopes. She works with stationers and people in the printing industry to offer brides the very best combination of wedding stationery and calligraphy. Hurst says she really hopes most of those 6,000,000 Americans on each end of those proposals ended in happy 'yeses'. Not only is the romance indicator high, but it's good for the economy.