Pedal Pedal Ltd Accelerates to Customer Service Success

Newly launched on-line and telephone based cycling accessories retailer receives first class recognition for its customer service.

London, United Kingdom, February 17, 2013 --( Pedal-Pedal the newly launched "on-line and on-the phone" specialist cycling accessories retailer, immediately establishes a top 10 position in providing outstanding service to customers across the UK cycling market, with a 94% customer satisfaction rating. was launched in November 2012 after extensive research looking at traditional and online retail cycling businesses, both in the UK and internationally. Research showed that there was a need to provide a greater level of customer experience than is currently on offer within the sector.

Pedal-Pedal's philosophy is centered on talking to its customers directly. The founders have significant experience of building award-winning telephone-based customer service operations in the UK and understand the importance of phone support to online businesses, particularly in the world of cycling where first-hand advice is so important. Initial indications are that over 85% of people calling become customers of Pedal-Pedal.

"We researched the market for over 12 months, and concluded there was a clear opportunity to provide much stronger service from an on-line retailer into the cycling market. We also wanted to speak to our customers and help them, so from the start we are combining a great web-site with oustanding and friendly telephone service. Our first customers have confirmed that they are delighted with the outstanding service that they have received from us," commented Tim Wort founder of Pedal-Pedal.

"We are passionate about building an online business that is as approachable as your local bike shop, where it is easy to find great products and easy to select those that are right for you, whether you're new to cycling, been cycling for 50 years, female or male," added Tim Wort.

In order that customers get an accurate and independent view of the products, all the descriptions are written by the staff, based on their cycling experience and their personal opinion of each product. Bespoke imagery is taken within custom-built studio facilities and products are made easy to search for, with customized on-page search that dynamically changes depending on the type of product that a customer is looking for.

Most importantly, the founders recognize that customer service is the key benchmark to success. Pedal-Pedal is working with Trustpilot, the UK leader in monitoring customer service. This offers the opportunity to independently review their experience, to all customers. Within two months, Pedal-Pedal has already achieved a top 10 position, (currently no.6) ranked against all UK bike accessory providers, with a customer service ranking of 94%. Results also show that trust levels are high with 65% of customers prepared to buy from Pedal-Peal on their first visit.

"We're delighted that from the start we've been able to deliver outstanding service to the UK cycling market, and we're delighted with the initial response we have received from our customers," said Tim Wort Founder of the business.

"What a pleasure to find a company who are keen to serve customers. Congratulations, I wish there were more companies around like yours willing to offer advice, help and a non patronising attitude." - Ruth.

"I had tried to order a bike light from another site and was let down massively. I then saw that Pedal-Pedal sold the same light and ordered from them at 10am, and my light arrived to me at 3pm The Same Day, and by bicycle!" (Both Ruth and Paul are confirmed customers of

Pedal-Pedal is an online and telephone based retailer that provides high quality cycling accessories for people who love to ride bikes.

For further information, please contact:

Tim Wort, Founder, Pedal-Pedal 0203 176 5313 - (Mon to Fri, 9am to 6pm), mobile number - 07790908264.

Notes to editors

1. Pedal-Pedal is a newly launched on-line and telephone based cycling accessories retailer. The business is focussed on providing great cycling accessories and outstanding customer service. Pedal-Pedal was launched at the end of 2012, by Tim Wort and Simon Bever.
Pedal Pedal Limited
Tim Wort
Suite 2.27 Qwest, Great West Road, Brentford