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IndiaFirst Launches 2nd Phase of Its Social Responsibility Initiative - AutoLife


IndiaFirst Life Insurance, a joint venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal & General today announced launched the second phase of their social responsibility initiative AutoLife.

Mumbai, India, February 20, 2013 --(PR.com)-- Ties up with FADA – Federation of Automobile Dealers Association
Launches the AutoLife site – an online platform where like-minded members can interact and promote safe driving initiatives
Tied up with over 100 dealers across the country
Approximately 15,000 members have already been initiated

IndiaFirst Life Insurance, a joint venture between two public sector banks - Bank of Baroda and Andhra Bank along with UK's risk, wealth and investment company Legal & General today announced launched the second phase of their social responsibility initiative AutoLife.

The announcement was made by Dr. P. Nandagopal, Managing Director & CEO, IndiaFirst Life Insurance in the presence of Mr. B Venkateswarlu, joint transport commissioner (Enforcement and Road Safety), Andhra Pradesh.

The event was also graced by Shri Mohan Himatsingka, President, FADA and Shri KV S Prakash Rao, Vice President, FADA.

“Being in the business of Life makes us all the more aware about how precious life is. With stress levels increasing by the day, the patience levels amongst motorists have been decreasing at an alarming rate,” said Dr. Nandagopal.

He further added, “Autolife is an exclusive club of like-minded people who aim to make our chaotic roads safer through responsible driving. AutoLife for us is not just a philosophy; it’s a way of life. It’s not only about being enthusiastic about your automobiles but also about safe driving. It is about respecting human life.”

As per figures recorded by the National Crime Records Bureau 2011, accidents have been showing a rising graph with 2.2% more deaths reported in 2011 than in 2010. Worryingly, the World Health Organization predicts that road accidents will become India's third biggest killer by 2020.

AutoLife is an initiative which will endorse healthy practices on the road. It will encourage good road behavior such as avoiding noise pollution by no unnecessary honking, reducing accidents by no over taking from the left and no driving with high beam headlights in the city. This is a corporate social responsibility initiative by IndiaFirst and will be a sustained program.

AutoLife has been launched in association with FADA.

“FADA and the auto dealer fraternity stand committed to promote the twin concept of Clear Environment and Safe Motoring for sustainable growth of automotive market in India. We extend our unstinted support to the AutoLife initiative, as the initiative would go a long way in creating awareness and inculcating safe driving habits among the vehicle users,” said Shri Himatsingka.

AutoLife is being launched in three phases. Phase I was launched in 2012. It included tying ups with like-minded automobile dealers.

Phase II includes developing an online community of AutoLife members. IndiaFirst has launched a micro-site for the purpose of creating this community which will help members meet, interact and organize/ promote safe driving initiatives and ideas in their respective areas, online.

Phase III will include tying up with regional transport office (RTO) and getting AutoLife members & the RTO in matching areas work on critical road safety issues facing the specific town/ city. This will be an active project that will be initiated and executed by AutoLife members but supported and overseen by the RTO.

AutoLife is a social responsibility initiative by IndiaFirst – supported by FADA, is an on-going initiative. Over 100 automobile dealers across the country have tied up for the cause of promoting safer roads and approximately 15000 members have already committed themselves to the same.

Note to the Editor
1. AutoLife is a pure Social Responsibility Initiative of IndiaFirst Life Insurance
2. Other social responsibility initiatives include – partnering with HelpAge to provide medical care to the elderly in Mumbai, regular blood donation camps, contribution to NGOs on all staff birthdays, flag collection (respecting our flag) activity on Independence Day and Republic Day etc. For further details you may log onto http://www.indiafirstlife.com/web/about/csr

About IndiaFirst Life Insurance
Headquartered in Mumbai, IndiaFirst, which is capitalized at Rs. 475 crores, is one of the country's youngest life insurance companies promoted by two of India's public sector banks - Bank of Baroda and Andhra Bank along with UK's leading risk, wealth and investment company Legal & General. Bank of Baroda holds a 44 per cent stake in IndiaFirst, while Andhra Bank and Legal & General hold a 30 per cent and 26 per cent stake respectively.

For further details contact –
Ms. Tamanna Khanna Mr. T. Anand Mahesh
IndiaFirst Life Insurance Mavcomm Consulting
+ 91 98206 02369 + 91 98707 16285
tamanna.khanna@indiafirstlife.com anand@mavcommgroup.com
Contact Information
Indiafirstlife
Peter Paul
2233445566
Contact
http://www.indiafirstlife.com/

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