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Bringing Competitive Profiles Into the 21st Century

Dan Mulligan of Grand Canyon University will present an executive insight session reviewing the best practices for applying competitive profiles to decision-making on Wednesday, May 8 at the 28th Strategic and Competitive Intelligence Professionals (SCIP) International Conference in Orlando, Florida.

Orlando, FL, February 20, 2013 --( According to multiple SCIP surveys, competitor profiles are the product most frequently requested by an organization’s competitive intelligence clients. Unfortunately, many are simply read, immediately put on the shelf, and quickly become obsolete.

During this executive insight session at the SCIP International Conference and Exhibition, Dan Mulligan will present his audience ideas and methods that make a competitive profile a living document. He will also review the best practices for creating, organizing, and using competitive profiles to support executive decision-making. Mr. Mulligan draws on lessons he has learned from developing hundreds of competitive profiles to provide a guide to selecting and incorporating metrics and analysis that are applied to develop the best competitive profiles possible and maintain them as a valuable competitive resource.

"According to the most recent SCIP industry survey, competitive profiles are the most requested CI product,” says Mr. Mulligan. “Yet, most profiles are done by one or two people, placed on a shelf, and quickly become obsolete. We’ve developed a systemic approach that includes organization-wide involvement, predictive analysis, and ongoing use."

In addition to sharing his experiences with others, Mr. Mulligan has gained personal value from his SCIP conference participation. “The SCIP conference is like the pro-bowl of the competitive intelligence industry. It is a place where the key thought leaders gather and, more importantly, are willing to share their knowledge."

The 2013 SCIP International Conference and Exhibition will be held on May 6 through 9 at the Caribe Royal in Orlando, Florida. SCIP 2013 has a powerful and dynamic agenda: 5 track themes, 2 learning levels, 25 executive insight presentations from leading competitive intelligence professionals and competitive strategy executives, 30 interactive sessions, and 8 pre-conference workshops. All this, combined with endless opportunities to network, make new contacts, share experiences, understand best practices and lessons learned, makes SCIP 2013 the premier conference for sharpening your competitive edge. It is truly “Where the world’s intelligence leaders meet.” For further information please go to the website.

About Strategic and Competitive Intelligence Professionals (SCIP)

With members in over 70 countries, SCIP is the only global non-profit membership organization for everyone involved in creating and managing strategic and competitive intelligence. Education and training have been a critical component of SCIP’s member services since the group’s founding in 1986, and SCIP provides its global membership access to the world’s most admired certification program. SCIP provides networking opportunities at its annual conferences in the US, Europe, Brazil and Singapore, and through chapter meetings and webinars. The Society supports everyone involved in creating and managing strategic and competitive intelligence.
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Strategic and Competitive Intelligence Professionals
Bonnie Hohhof

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