Kitchen Remodeling Website Remodeled

Confluent Creative recently completed a custom redesign of Duncan's Creative Kitchens website. During site development, a differentiating addition to Duncan's value proposition emerged that may bring national attention to the Bradenton kitchen design studio. Confluent also designed a new logo as part of the project.

Bradenton, FL, August 04, 2007 --( Homeowners everywhere considering kitchen improvements now have easy online access to ideas and resources from a trusted local expert. Confluent Creative, a Bradenton-based marketing firm recently launched a new website for Duncan’s Creative Kitchens, also in Bradenton.

Scott Duncan went to Confluent the goal of replacing his outdated seven-year-old site with one that better reflected his company’s mission and unique approach to remodeling. A new logo and a 50-page interactive website ( resulted. In the development process, Confluent uncovered a beneficial but unknown aspect of Duncan’s service -- Stressless Remodeling, the company’s no-horror approach to renovation -- and featured it in the site. Visitors can also explore product information, an idea gallery, planning guides and a large educational resource library -- all in one place.

Even though it was designed specifically for the local market, the site is likely to attract attention on a broader scope. Confluent predicts the online debut of Stressless Remodeling will stir interest within the close-knit kitchen design community and trigger a wave of industry traffic to the website. Duncan’s Creative Kitchens is a positive reflection of Bradenton’s business community poised to play on a national stage.

“Confluent Creative spent a great deal of time learning about our company, our clients, and our goals,” said Scott Duncan, President of Duncan’s Creative Kitchens. “Their holistic approach brought branding, positioning and messaging into play. The result is a website that we are very proud of. It is one of the most consumer-oriented, information-packed sites that I’ve come across while surfing the web. It will serve our clients and Duncan’s Creative Kitchens well.”

“The challenge with Duncan’s site was balancing critical site content and a mountain of supporting resources while visually defining DCK in an elegant, organized interface,” said Cindy Ritchie, Principal of Confluent Creative. “What we created is a content-rich, easy-to-use site that mirrors Duncan’s commitment to functional beauty.”

About Confluent Creative
Confluent Creative, a traditional and online marketing firm, develops effective websites, marketing and sales tools that connect with prospects and engage buyers. The Bradenton, Florida, firm has served small- and medium-sized businesses since 1987. For more information about the company, please visit their website,

About Duncan’s Creative Kitchens
Established in 1987, Duncan’s Creative Kitchens is a custom kitchen design studio in Bradenton, Florida that creates kitchens, bathrooms, home offices, entertainment centers libraries and closets for discerning homeowners. For more information, visit

Cindy Ritchie
Principal, Confluent Creative
Telephone: (941) 722-9120

Confluent Creative
Cynthia Ritchie