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Desert PR Announces Launch of New Website, Expanded Features

Idyllwild, CA, February 27, 2013 --( Desert PR, a boutique public relations agency announced today the launch of its new website, at, which features added functionality and a sleek new look. Agency owner Julia Countryman described the new functionality and rebranding as “cutting edge, with more useful features” for its clients. Countryman added, “Our goal is to provide features that do not clutter the user experience while providing information that will benefit their company.” In addition to a site redesign, site visitors can subscribe to a blog which periodically publishes articles on the benefits of advertising, links to current and recent clients, and industry news that is tailored to the current client base. In addition, visitors can link to their favorite social media outlets, such as Twitter, Facebook and more, to share articles and information about the company.

Citing the significant industry slant toward social media networking, Countryman says, “There are over 300 million users on Facebook, and a significant number of those are small businesses which we serve with our marketing services. Our goal is to achieve the greatest ROI for our clients, and this is just one of the services that we provide.” In addition to marketing services, Desert PR provides a number of advertising and editorial services which includes feature articles, targeted press releases, and has plans to expand into video production and a full suite of graphic design services. Countryman, adding, “The economy is picking up and we’re seeing a definite uptick in requests for advertising, brand management and brand marketing, which is very encouraging.”

Desert PR was founded in 2004 under the brand of DreamCatcher Media, a full-service marketing and photographic firm located in Idyllwild, California. Citing the need for a catchier, more relevant brand, Countryman added, “Our main client base consists of luxury real estate firms in the Coachella Valley, but we have clients in the IT and tech sectors all over the nation. Our new brand gives us a better sense of focus and personality and localizes what we do for our clients in the Palm Springs, Palm Desert, and Rancho Mirage areas. We also service the LA area and have gained media attention for several high-profile artists, including the legendary guitarist Richard Thompson, bassist Marshall Hawkins, and the prestigious Idyllwild Arts Academy, and Habitat for Humanity.”

For more information, visit Desert PR’s website at or call 951.834.4506.
Contact Information
Desert PR
Julia Countryman
951 834 4506

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