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Junction Client Guardian Watchâ„¢ Launches Updated Platform Revolutionizing Public Safety Reporting and Response


Multi-platform application offers benefits for citizens and public safety officials to create safer communities nationwide.

Atlanta, GA, February 28, 2013 --(PR.com)-- Junction Creative Solutions (Junction) client Guardian Watch™ announces the launch of version 2.0 of its multi-platform application for public safety, intended to empower citizens during emergencies and create safer communities across America. The launch campaign is centered around Atlanta, GA, a rapidly growing major metropolitan area that the company hopes will serve as a model for the power of its ground-breaking technology.

The innovative application enables users to report and stream live video directly to emergency respondents and public safety organizations, arming them with valuable information that can help prevent crime and save lives during emergencies and disasters. The latest updates include an improved user experience, a new platform for video-streaming technology, and a system for Vicinity-Based Alert Notifications by text, email, or automated phone call. Guardian Watch™ Founder and CEO Dr. Gordon Jones is confident that citizens equipped with the application will play a more active role in the protection of their community. In fact, early pilot programs have shown overwhelmingly positive results, earning recognition from local governments and industry organizations, including recognition by the National Sheriffs’ Association in the form of the 2012 Neighborhood Watch Excellence Award.

Junction has worked with Guardian Watch™ since March of 2012, managing the brand as well as providing technical project management leading up to the launch of the new online and mobile experiences. Junction has acted as the outsourced marketing and public relations department for Guardian Watch™, leveraging findings from a comprehensive strategy engagement to execute a marketing campaign designed to attract 1 million users locally and nationwide to the platform. Building an extensive network of active subscribers to crowdsource reports and carry the dialogue is critical to the success of Guardian Watch™.

“We believe in Gordon’s vision for Guardian Watch™ and are excited about our continued involvement with the growth of the business,” comments Julie Gareleck, CEO, Junction. “The impact of this revolutionary application and the overall strength of the brand speak highly to the hard work and dedication of everyone involved in this project. It is our hope that Guardian Watch™ will become the new standard-bearer of a better future of public safety.”

Learn more about Guardian Watch™, sign up, and download the application at www.guardianwatch.com. More information about Junction is available online at www.junction-creative.com

About Guardian Watch™
Guardian Watch™ is a multi-platform application revolutionizing emergency response and reporting, and community safety. Guardian Watch™ enables users to report and stream live video directly to emergency respondents and public safety organizations, arming them with valuable information that can help prevent crime and save lives during emergencies and disasters. Guardian Watch™ is a trusted resource for neighborhood watch groups and other public safety organizations, offering users alerts of reported incidents in their immediate area, fostering a safe and secure environment within local communities in the Guardian Watch™ network. Winner of the 2010 New Ideas SC, 2011 Futurists: BetaLaunch technology and innovation showcase, and invitee to the United Kingdom’s Secretary Office of Security and Counterterrorism INSTINCT program for Human Augmented Technology, Guardian Watch™ is an advocate for leveraging modern technology to create a better, safer world.

About Junction Creative Solutions
Junction Creative Solutions (Junction) combines the intellectual capital of a consulting firm with the creative execution of an advertising agency to create effective and measurable strategies. The strategic solutions align with specific business goals and objectives, and provide consistency from strategic planning through execution. As a result, our clients are able to maximize opportunities to react, adapt, and thrive -- ultimately creating more sustainable and competitive businesses. Junction’s award winning portfolio boasts successful strategies and agency solutions for SMBs and Fortune 500 companies.
Contact Information
Junction Creative LLC
Josh Ardizzoni
678.686.1125
Contact
junction-creative.com

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