Introduces a New Way to Create, Promote and Manage Book Apps delivers the knowledge and experience gained in creating over 100 book apps to authors and publishers with it's new solution. Papertrell is Free to create up to 3 apps and costs as little at $20 a month to get started building unlimited number of cross-platform native book apps.

Bangalore, India, March 05, 2013 --(, the creator of award winning digital book applications for publishers and authors, today announced the availability of the company’s signature book application platform. The “platform as a service” goes beyond creating traditional books to bring authors, publishers and their fans the best possible digital reading experiences with native apps for Apple iOS devices, Google Android devices, Microsoft Windows devices and for the Web.

“Papertrell is a great partner for developing beautiful and functional apps. They are very responsive and their platform makes cross-platform, native app development quick and inexpensive,” said Brad Farmer, COO of Gibbs Smith. “We have seen immediate results as we’ve listened to their feedback and advice in marketing and promotion of the apps. Our authors have been very excited to see the results.” is a complete, cloud-based solution that helps authors and publishers:
● Build native mobile apps for all major app platforms that go beyond traditional books to include concepts such as timers and checklists for cookbooks and quizzes and advanced searches for reference books.
● Manage these apps with detailed dashboards providing real-time sales and social analytics so the status of an app’s performance is always known
● Engage readers with author connect and social reading capabilities that enable them to read with others, share ideas, write comments, share loves and likes in the context of the book - even across devices
● Promote their apps with proactive marketing strategies and app discovery services including dedicated app websites and a smart marketing calendar

“If the features and functions of the platform are impressive, the flexibility, service and expertise of the Papertrell team appear unique in the electronic publishing market today,” said Prof. Lee Schlenker, author of The Effective Organization and The Journey to Value.

From inception, has been designed with the author and publisher in mind. In addition to supporting native, cross-platform app development, offers 100% flexibility in the customization of the app.

“Since we opened invite-only access to Papertrell in 2011, we’ve taken our experience building over 100 apps - and all of the feedback we’ve received from our partners - and put it into the platform,” said Arun Benty, Co-founder and Director of Business Development for Papertrell. “The official launch of Papertrell is a major milestone for our company and for our partners. Without them, we wouldn’t be where we are today - delivering a highly cost effective way to build native mobile apps for Android, iOS, Windows, Nook and Kindle Fire - and helping author and publishers actively promote and market their works.”

About Papertrell
Papertrell creates award winning digital book applications for publishers and authors around the world. Since 2010, Papertrell has worked with leading publishers and authors to release over a 100 book apps for Apple iOS devices, Google Android devices, Microsoft Windows devices and for the Web. Publishers including HarperCollins, Hachette, Chambers and Hamlyn choose Papertrell to deliver award winning digital book applications for their works. Our client’s book apps are recognized around the world as best in class, have received over 3,000 5-star reviews, are read daily by over 600,000 people and have received a prestigious Webby Award in 2011 along with being featured on the iTunes and Windows stores.

Papertrell is a company
Arun Benty
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