Shivan & Narresh for FREECULTR

The Fashion Freedom Project Takes High Fashion to High Street.

Mumbai, India, March 06, 2013 --( The Fashion Freedom Project by FREECULTR delivers innovative design collaborations leading to commercial concepts that benefit its consumers. In the first of this series of collaborations, Shivan & Narresh design a capsule collection for FREECULTR, targeted to a wider audience and delivered at more than affordable price points.

“This Shivan & Narresh Line for FREECULTR is aimed for the brand to interact and cater with a new target audience, one that is a younger in age and vibe - the younger women who love to holiday but in a casual, frolic & carefree manner. FREECULTR as brand, as a partner, and with it’s reach - is the perfect choice for us to develop and launch a co-branded Shivan & Narresh diffusion line. We will finally be able to deliver fashionable options in beachwear to this underserved, yet large target audience,” Say designers Shivan & Narresh.

Uniquely designed for the urban minded yet beach loving woman, the collection interprets Shivan & Narresh’s signature elements like cuts, construction and colour. Youthful and preppy, the swimwear line plays with fun silhouettes, Aztec prints and contrasting colours that pop, like bright pinks, blues paired with black.

“FREECULTR couldn’t be more excited to have Shivan and Narresh join the Fashion Freedom Project and be among the first designers to not only believe in the idea but deliver a line to take this concept live. The partnership between Shivan & Narresh and FREECULTR combines the flare, design, and detail of the Indian Maestros of Resort Wear in Shivan and Narresh with the reach, innovativeness, and commitment to making lifestyle accessible from FREECULTR,” says Sujal Shah (CEO & Co-Founder, FREECULTR).

FREECULTR stands for freedom of choice, freedom of expression. It champions the ability of an individual to exist within a group and express his/her own personal style. With a focus on fabrics, product innovations, color options, and most importantly, the little details, FREECULTR is your online destination for Premium Basics and Lifestyle Essentials.

FREECULTR offers a seamless online shopping experience with a full range of lifestyle apparel & accessories featuring casual tees, polos, tunics, shorts, denims, jeggings, pants, footwear and accessories for both Men & Women. Uniquely designed for you, this premium brand offers the latest in international styles at affordable prices, delivered direct to your doorstep. The most vibrant color stories, constant innovation and cultures from around the world are part of the DNA of this brand – so feel free to experiment and express your own true style, only at

Ease of access and a consistent retail experience is ensured at this fashion address. By only selling what is actually ready to ship, delivery across India is guaranteed within 2-5 days. No Hassle Shopping with Free Returns and Free Shipping on all orders over INR 1000, makes FREECULTR the best and easiest way to shop online for your favorite t shirts, denims, and much more. Our world class Customer Care team has only one mission, to ensure that they help you have the best experience with FREECULTR every single day of the week.
Free Culture Apparels Pvt. Ltd.
Jaini Mehta