Retail Realm Expands Microsoft Dynamics Retail Solutions Into Asia Pacific Region

Multinational software company signs contract with Microsoft to distribute Dynamics for Retail and RMS in Australia and New Zealand.

Sonoma, CA, March 09, 2013 --( Retail Realm ( has signed a contract with Microsoft to extend distribution of Microsoft Dynamics Retail Management System (RMS) into Australia and New Zealand. Retail Realm will also sell and distribute "Microsoft Dynamics for Retail" in the Asia-Pacific (APAC) region, which will fall under the AX Alliance banner worldwide. As a global ISV organization, Retail Realm plans to provide APAC resellers with extensions and enhancements developed around the Dynamics Retail Solutions as well as offer related educational, training and support opportunities in targeted regions.

For the past ten years, Retail Realm has partnered with Microsoft to promote and sell RMS through a global network of ISVs and resellers, through its offices in the United States, Europe, the Middle East, and most recently, Canada and Latin America. Earlier this month, Retail Realm opened a new office in the APAC region to directly support Microsoft personnel and resellers localized to the area.

“With Retail Realm’s industry expertise and support to the Retail channel, we will be able to not only expand more into Australia and New Zealand, but also penetrate new markets in the APAC region,” said Stefan Jansen, Dynamics Partner Team Lead, and Microsoft Australia. “Together we will be able to give resellers and retailers comprehensive, scalable, and flexible Dynamics retail solutions.”

In addition to selling Dynamics for Retail and RMS worldwide, Retail Realm will also continue to build its AX Alliance (, which was established in 2012 to provide a global professional consortium of retail experts, consisting of Microsoft Dynamics RMS POS partners, ISVs, academic institutions, and industry related associated members. The AX Alliance collectively and collaboratively focuses on the retail industry's unique requirements, providing retail-specific extensions and enhancements that address horizontal and vertical product gaps.

“We are thrilled to distribute the Dynamics retail solutions on a true global scale,” said Afshin Alikhani, Chairman, Retail Realm. “Together with the AX Alliance, we are really looking forward to not only delivering the industry’s leading Microsoft retail and ERP solutions, but also offering subsidized training and support in all regions around the world.”

About Retail Realm: For almost two decades, Retail Realm is a multinational company specializing in creating and managing a portfolio of vertical business software solutions that are marketed worldwide through a community of resellers. Retail Realm is a leading distributor of Microsoft Dynamics Retail Management System (RMS) and Microsoft Dynamics for Retail. The company has also adopted additional add-ons and stand-alone products developed by leading companies that enhance or integrate with RMS and/or Dynamics for Retail. Contact or visit
Retail Realm Distribution
Cori Linder