InsightsNow, Inc. Adding Research Industry Thought Leaders to Advisory Board for Advancing Behavioral Approaches to Innovation
InsightsNow, Inc., a consumer research company, has secured the help of Research Industry Veterans to collaborate with the company in advancing their consumer research solutions. Bob Woodard, Partner, Deep Marketing Alliance, LLC; Joel Rubinson, President, Rubinson Partners, Inc.; David Neal, Founding Partner, Empirica Research; and Kevin Sheridan, Research Consultant, collectively will apply their knowledge to assist InsightsNow and create solutions that elevate consumer information.
Bob Woodard says, “The reason I was drawn to work with InsightsNow is their understanding of the marketing challenges in product innovation. They see the need for a holistic portfolio of solutions that address these challenges and have made major strides in delivering such a solution with the current BehaviorLens (TM) offering. I will provide thought leadership to help the company's leaders enhance the relevance and robustness of their products.”
“InsightsNow is the first firm to redefine innovation to be broader than product innovation,” says Joel Rubinson. “An example of the advisory role collaboration is the creation of the BehaviorLens products which uncover ideas for media innovation as well as CPG new product development. Our work on SmartPhone advertising innovation is award winning validating our new approach.”
David Neal underscores “the power and value of BehaviorLens stems from the recognition that people act and make choices in rich contexts or 'moments'--and not just in response to the rational and emotional drivers that can be measured by surveys and focus groups. By taking the consumer ecosystem seriously, InsightsNow moves the ball dramatically further down the field.” Neal adds, “I'm genuinely compelled by the InsightsNow approach to internal innovation - they have deep expertise and history in the product innovation space and have developed sophisticated platforms for delivering research insights across the development process.”
Dave Lundahl, CEO and founder of InsightsNow adds, “I am thrilled to work with such an esteemed group of colleagues. Our value to our clients is our real-time insights and our advancements in understanding how consumers view the world. We will continue to provide breakthrough insights to elevate information to our clients and the industry in total.”
Kevin Sheridan, a research industry consultant, has been working with InsightsNow for several years. His continued interest is developing innovative research approaches which identify what consumers really want in specific moments in their lives and designing products that truly resonate and satisfy in those moments.
About InsightsNow, Inc.
InsightsNow, Inc. are consumer research experts passionate about generating deep insights. Their award winning research zeros in on the motivators of consumer decision making "MOMENTS" which is ultimately more predictive of consumer behavior. They create faster innovation learning cycles for clients with real-time reporting and “in-field” profiling of response behavior. They deliver the fastest, most accurate consumer and product insights for breakthrough product innovation and marketing, helping clients create products that add value to people’s lives!
See www.insightsnow.com for more information.
Bob Woodard, Partner, Deep Marketing Alliance, LLC (DMA)
DMA builds distinctive, solidly grounded brand positioning and communications strategies and provides senior marketing clients with clear, ongoing guidance and assessment tools for converting these strategies into the best possible advertising creative.
Joel Rubinson, President, Rubinson Partners, Inc.
Rubinson Partners is a marketing and research consulting for a brave new world and a member of the faculty of NYU Stern School of Business where he teaches social media strategy. Started in 2010, Rubinson Partners, Inc. (RPI) has already helped position clients for success in a digital age.
David Neal, Founding Partner, Empirica Research.
Empirica is a full-service market research firm that provides industry clients with access to advanced consumer and health behavior-change techniques developed in academia. Founded by two academics, Empirica's Directors publish actively on next-generation research methods, and the firm features a think-tank of leading experts in psychology and marketing from Harvard, Duke, Stanford and USC. Using this framework, we provide research insights that are demonstrably deeper, more valid, and more actionable than otherwise possible.