Bob Gold & Associates Expands Marketing with New Division

LONGBOARD Marketing to Operate as In-House Marketing Division of PR Agency

Redondo Beach, CA, March 16, 2013 --( Bob Gold & Associates, an award-winning agency founded 16 years ago to specialize in media and technology public relations, has announced a dramatic expansion of its marketing division by making LONGBOARD Marketing the in-house creative marketing arm of the agency.

The well-known and highly regarded Southern California-based marketing firm has guided countless consumer and B2B campaigns, winning many industry laurels and customer accolades. LONGBOARD Marketing —which has worked for brands including ESPN, ABC, Fox, NFL and Verizon—will be based in Bob Gold & Associates’ Redondo Beach headquarters. LONGBOARD Marketing founder Randy Rovegno will lead the in-house marketing division, bringing more than 15 years of experience in marketing, promotions and event coordination in sports and entertainment.

“This move creates a powerhouse combination of established PR experience and unmatched marketing prowess,” said Bob Gold, founder of Bob Gold & Associates. “We can immediately and dramatically expand our menu of services at Bob Gold & Associates, while quickly moving to deepen our client base and widen our marketplace reach.”

“Creating brand awareness and burnishing corporate images requires both a savvy public relations effort and a strategic, targeted marketing push. Having divisions dedicated to each of those areas under one roof will uniquely position Bob Gold & Associates as the one-stop agency for impactful and coordinated campaigns of the highest caliber,” said Rovegno, Bob Gold & Associates newest vice president.

About Bob Gold &Associates
Bob Gold & Associates provides strategic public relations and marketing services for the communications industries. Specializing in the marketplace where high-speed data, telephony and video collide, the agency’s client roster includes software, hardware, infrastructure and content companies. Founded by Bob Gold in 1997, the agency is dedicated to providing creative services that are highly targeted with reasonable fee structures.

For more information, please contact:

Carl DiOrio
Bob Gold & Associates
(310) 320-2010
Bob Gold & Associates, Inc.
Carl DiOrio