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ABC11/WTVD-TV Welcomes Kristie Gonzales as Director of Creative Services and Local Programming

Raleigh, NC, March 17, 2013 --( ABC11 Eyewitness News (, has announced that Kristie Gonzales will join the station as director of creative services and local programming. Gonzales was most recently Creative Services and Public Affairs Director at ABC-owned station KFSN-TV/ABC30 in Fresno, Calif. She began her career in broadcasting more than 12 years ago, and in her new position will oversee all on-air promotion, branding and local programming for ABC11.

While at KFSN-TV, Gonzales was instrumental in the successful marketing and promotion of the station’s brand on-air, online, and on its mobile and social media platforms. Under her leadership, the ABC30 Action News Facebook page grew to 73,000 fans and counting. In her public affairs role, she served as an ambassador for ABC30 to the Fresno community, and managed sales and programming production for the station.

During her tenure, ABC30 was instrumental in helping a number of local causes, including the largest-ever food donation to the Central Valley, and, with the help of community partners, the distribution of more than 20,000 books and a thousand backpacks to Valley children. The ABC30 team also helped raise thousands of dollars for the Valley Animal Center, a no-kill shelter, and the Cat House on the Kings, the world’s largest cat sanctuary.

Before moving to the West Coast, Gonzales worked as a Creative Services Producer at WPVI-TV in Philadelphia, another ABC-owned station, and at various stations in Albuquerque, N.M. She started her career as a newscast editor and eventually found her way into television marketing.

Gonzales holds a Bachelors of Arts in fine arts from the University of New Mexico and graduated summa cum laude with double honors. She is a painter by training, and has spent time in France and Italy finishing her art education.

Gonzales is on the Vision for Equality Board of Directors, which advocates for people with disabilities, and served on the board of directors for the Marjaree Mason Center, a domestic violence shelter in Fresno, Calif. She served as an expert panelist in both social media and producing commercials for ABC affiliates and is currently serving on Disney ABC Television Group’s Hispanic Task Force.

“Kristie’s creativity, energy and enthusiasm are a perfect match for the dynamic Raleigh-Durham market,” said Caroline Welch, general manager of ABC11. “ABC11 is a market leader, and we look forward to Kristie’s contributions as we serve our community across all platforms.”

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About ABC11 Eyewitness News:
ABC11 Eyewitness News provides 42.5 hours of local news every week, serving more than 1 million households in a 23-county area in North Carolina and Virginia. Eyewitness News also provides news, weather and sports information 24 hours a day on, as well as serving two additional digital channels, the HD Live Well Network on 11.2 (Time Warner Ch. 112) and the Live Well Network on 11.3 (Time Warner Ch. 113). ABC11 WTVD is part of the Disney-ABC Television Group, which is home to all of The Walt Disney Company’s worldwide entertainment and news television properties. For more information, go to

Caitlin Russell
MMI Public Relations
(919) 233-6600
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ABC 11 Eyewitness News
Patty Briguglio

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