Cincinnati, OH, March 21, 2013 --(PR.com
)-- The Social Media Icon Awards will be presented by PR News on April 17, 2013, from 12 p.m. to 2 p.m. at the Grand Hyatt in New York City. The awards will recognize exceptional social media campaigns that have set new standards for digital marketing and communication for businesses. CoupSmart has been named a finalist for their execution of Lindt Chocolate’s October 2012 hugely successful 1 Million Bag Giveaway of Lindor Truffles to Facebook fans. In less than one week the brand’s fan base more than doubled, surpassing all marketing goals.
“My team worked extremely hard to make this Facebook campaign a success for Lindt Chocolate,” says Blake Shipley, founder & CEO of CoupSmart. “It was great to build on the equity Lindt already had to compel current fans to both become social advocates and drive trial by new customers. Sharing of the coupon alone saw 5 million additional impressions. That’s major word-of-mouth advertising that could not have been attained otherwise.”
CoupSmart plans to continue working with Lindt by leveraging the campaign analytics to their fan base with targeted offers, driving repeat purchases and building vocal, lifetime customers.
For additional information on the news that is the subject of this release, or to request a demonstration of CoupSmart’s technology, contact Sean Grace or visit http://www.coupsmart.com
CoupSmart’s social marketing apps motivate purchases from fan pages, and use the captured data to remarket, producing loyal advocates for brands. The CoupSmart system focuses on collecting the right data from fans, and making follow-up easy and productive to get the most value from each fan.