Boston, MA, March 22, 2013 --(PR.com
)-- For home- and business owners in the Boston area who need quality appliance repair, help is on the way. Thanks to a new partnership with the online marketing firm Prospect Genius, locally owned appliance repair company Edison Appliance Repair and Service is working to make its Web site easier to locate online. The goal is for Internet search engine users who need refrigerator repair, washing machine repair, or other appliance repairs to be able to find Edison Appliance Repair and Service with ease.
According to studies conducted by the Pew Internet & American Life Project, search engine use is one of the most popular online activities. People use search engines to locate information on the Web, including information related to local businesses offering products or services they need. That’s why it’s so important for Edison Appliance Repair and Service to take steps to make its Web site more visible on search engine results pages. By improving Web visibility and accessibility, the company will be better able to reach those prospective customers who are searching the Web for appliance repair professionals in the Boston area.
Prospect Genius works to help small businesses improve their search engine ranking, with the goal of having them appear higher on relevant search engine results pages. For Edison Appliance Repair and Service, that means ensuring that queries to Google, Bing, and Yahoo! that use appliance repair–related keywords like “refrigerator repair,” “oven repair,” and “washer/dryer repair” lead the searcher to Edison Appliance Repair and Service’s Web site. Studies have shown that sites in the top two or three search engine results get the most clicks following the search.
“Only once people actually visit a company’s Web site can they learn about everything that business has to offer them,” says Matt Gallo, an SEO strategist for Prospect Genius. “A business Web site needs to be not only informative and actively maintained, but also high-performing on search engine results pages in order to be an effective marketing tool.”
Edison Appliance Repair and Service has been providing appliance repairs to Boston-area home- and business owners for five years. The company strives for fast, affordable appliance repair services on every job.