Rich Dad’s Robert Kiyosaki Challenges Parents to Take an Active Role in Teaching Their Children About Money

“Why ‘A’ Students Work For ‘C’ Students” is a Guide to Financial Education for Parents with Action Steps and Resources to Make Any Home a Learning Environment.

Scottsdale, AZ, March 26, 2013 --( Today, Robert Kiyosaki, author of the #1 Personal Finance book of all time, “Rich Dad Poor Dad,” and founder of The Rich Dad Company,, announced his new book, “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government.” Available at bookstores everywhere on April 9, 2013, the book is Rich Dad’s Guide to Financial Education for Parents and reveals how to give a child a financial head start in life—without giving them money.

From an early age, Kiyosaki asked (his teachers, parents, rich dad, other educators…) why money isn’t a subject that’s taught in school. Today, in a struggling economy with rampant unemployment, staggering college loan debt, and an entitlement mentality that is stressing bankrupt social programs, Kiyosaki acknowledges parents as a child’s first and most important teachers and has dedicated his new book, “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government” to them and the critical role they play in a child’s life.

“Since our schools will never admit that they are not preparing your child for the real world, ‘Why ‘A’ Students Work for ‘C’ Students and ‘B’ Students Work for the Government’” is about the financial education not taught in schools and how every parent can help develop his or her child’s financial genius,” states Kiyosaki. “It’s about putting your child on a path where they won’t need a job or a government pension to feel secure.”

According to Kiyosaki, the school system’s failure to teach kids about money is a call-to-action for parents and an opportunity to make the home an active and fun learning environment for lessons about money. He encourages parents to use life’s everyday challenges—like the rising price of gas, unexpected medical bills, a rent increase, or the loss of a job—as opportunities to better understand the role that money plays in our lives. Kiyosaki believes that the more people—of all ages—know about money and the way it works, the better prepared they will be to make choices that will put them on a path toward controlling their financial future.

The book includes Action Steps for Parents at the end of every chapter and a Bonus Section with 40+ pages of excerpts from Kiyosaki’s Rich Dad Poor Dad for Teens and his graphic novel Escape the Rat Race as examples of the resources available to parents who choose to meet the challenge of financial education head on.

Readers of “Why ‘A’ Students Work for ‘C’ Students—and ‘B’ Students Work for the Government” will learn:

• The one thing about money that parents should discuss with a child… today
• Why saving money, in today’s economy, is a bad idea
• That there are three sides to every coin…every idea or situation
• Ways to fight the entitlement mentality… stop giving your children money and teach them “how to fish”
• Why it’s important to talk with your child about their dreams for the future… and the different ways to define success

According to a study by Sallie Mae (1), an overwhelming 84% of students say they need financial education. And the National Endowment for Financial Education posted by the FDIC (2) reports 89% of teachers agree that “students should take a financial literacy course or pass a test for high school graduation.” But less than 20% reported “feeling very competent to teach any of the six, personal finance topics surveyed.”

“It’s time to avoid turning your children into tax slaves for the rest of their lives and teach them that there are options other than to go to school, get a job, work hard, and pay higher and higher taxes,” says Kiyosaki. “Financial problems begin when financial advice, in many cases a sales pitch, is confused with financial education. Many people think advice and education mean the same thing, but they don’t. This book is for parents who want to prepare their child for the world schools are not preparing them for, the real world of money.”

About The Rich Dad Company
Our company was founded in 1997 based on Robert Kiyosaki’s best-selling personal finance book, “Rich Dad Poor Dad.” While his poor dad’s outlook closed his mind to the possibility of financial freedom, his best friend’s rich dad elevated Robert’s dreams, opened his mind to life's possibilities and allowed him to be financially free. Today, Kim and Robert Kiyosaki, and their team of experts, provide financial education via books, seminars, videos, coaching, social media, innovative technology, and the board and Web game, CASHFLOW®. Discover how we can help you on your journey towards a rich life at or call us at 800-308-3585 or 480-998-6971.

(1) Sallie Mae’s Study of How Undergraduate Students Use Credit Cards, 2009

Media Contact: Melanie Rembrandt, Rembrandt Communications®,, 800-PR1-0116
The Rich Dad Company
Melanie Rembrandt