CARE&S Makes Beautiful Sustainable

CARE&S is a new delicate fashion care for people who feel responsible for the environment and love beauty. To be launched in spring 2013.

New York, NY, March 27, 2013 --( CARE&S is a new Scandinavian delicate fashion care for people who care for themselves, their clothes and the environment. Packaged in hyper-concentrated single dose form it prevents overdosing, the biggest laundering problem of today. CARE&S does not contain surfactants, perfume or bleach, but functions with organic enzymes, which is kind to Mother Nature and us inhabitants.

100% biodegradable
Harmless to swallow (even for children)
Certified with EU ecolabel

An idea of the new detergent was born in 2006. Jakob Wallsten, co-founder of CARE&S explains:

"We realized that people spend lots of money for taking care of themselves, but treat their garments with simple and even harmful chemicals. In long run the chemicals are not only hazardous for the clothing but also poisonous for the environment."

Christina Andersson Medina, the co-creator of the concept and CEO continues:

"The world suffers from over-consumption. We realized that we could change this by enabling people to use their clothes longer. CARE&S doesn’t ware out materials, so we can enjoy our favorites in sparkling shape for years, and manufacture less new to the world.

"All ingredients are biodegradable and the unique thing with the product is the lack of surfactants, which are unnecessary and never good for the planet."

CARE&S will be in selected shops in spring 2013, and sold online.

More information about CARE&S contact Christina Andersson Medina, by phone: 347.410.1396 or by email:
Christina Andersson