London, United Kingdom, March 28, 2013 --(PR.com
)-- Renew have launched renewlondon.com, a media facing website to coincide with a 40 week TV ad campaign running for CNBC (http://goo.gl/xjXKd). This is the first major collaboration between an "indoor" (CNBC) and "outdoor" (Renew) broadcaster. CNBC are the world leaders in business news providing market coverage to approximately 390 million homes worldwide. Renew are an on-street broadcasting network providing original creative coverage to approximately 3.1 million professionals every day on the go.
The launch of Renew’s media portal at renewlondon.com is to help clients and media partners understand the potential of reaching the City of London demographic. The launch compliments Renew’s recent "Go Local" initiative targeting local businesses in the Square Mile. From April, clients can buy long-term holdings on Renew's screens directly outside or en-route to their head office. Live updates with creative content produced in-house will act as a vehicle to communicate both to staff, corporate customers and The City. The dedicated local slot will be interspersed with the Citywide clients.
Kaveh Memari, CEO of Renew, said: “The CNBC campaign allows Renew to raise the profile of our brand on the Trading floors, in the City whilst influencing the key decision makers in the oldest financial district in the world.
“The 'Go Local' Initiative is the first time City based clients can broadcast commercial messages directly via our network of digital on-street pods to their customers on the street. With Renew we are hoping to help both the ‘here and near’ – Go Local – and the international markets – CNBC. We believe that the new media portal will help our clients and interested parties understand how to best use this opportunity.”
These new initiatives will enhance Renew’s recent successes, including another first with client EONE, which involved Renew producing a viral video of a bank heist and car chase filmed in Gresham Street in the heart of the City during the snowstorm earlier in the year. The stunt was organised for release of British gangster film, The Sweeney, on DVD.
More recently, in accordance to Renew’s emphasis on ethical publicity, the company have endorsed selected charities to help raise awareness and funds for on-going international causes, such as the United Nation’s MY World 2015 campaign for a new global development agenda, Comic Relief and have become one of three official media partners for the Lord Mayor’s Appeal 2013 along with the Financial Times and CNBC.
Renew have over the last few months also deployed in both New York and Singapore, thus expanding the network from its initial launch in the City of London. Backed by Qatari Investment Bank, who have agreed to asset finance the growth of the Renew Network to other leading financial hubs, will make 2013 an exciting year for the Renew team here in London and across the globe.