GrandCentralBeauty Launches at NewBeauty at Fred Segal

GrandCentralBeauty’s innovative S.M.A.R.T. SKIN PERFECTING™ MASK and POLISHER will now be available to West Coast consumers at NewBeauty at Fred Segal’s Santa Monica location.

New York, NY, March 28, 2013 --( Grand Central Beauty, Inc., a groundbreaking new skincare company, is bringing its products to NewBeauty at Fred Segal Santa Monica this Spring 2013. The high-quality, innovative S.M.A.R.T. SKIN PERFECTING™ skincare line (named for its key benefits: Smoothing, Moisturizing, Anti- Aging, Redness-Reducing, Toning) offers clinically tested, on-the-go treatments with effective results for all skin types, including its premiere product, the S.M.A.R.T. SKIN PERFECTING™ MASK, and its newest product, the S.M.A.R.T. SKIN PERFECTING™ POLISHER.

The S.M.A.R.T. SKIN PERFECTING™ MASK is a skin-perfecting 15-minute process that is designed for weekly and occasional use. The S.M.A.R.T. SKIN PERFECTING™ MASK is a breakthrough in skincare: it is a hypoallergenic, clinically-tested skincare product that is free of parabens, sulfates and petro-chemicals and still provides visible, immediate benefits for all skin types. The mask has been proven to draw out impurities and blackheads, brighten skin, reduce the appearance of fine lines and wrinkles, lighten up dark under-eye circles, even out skin, reduce oily spots and provide a clear, glowing complexion.

The S.M.A.R.T. SKIN PERFECTING™ POLISHER, GrandCentralBeauty's newest product, is a 30-second multi-efficient exfoliating toning peel that is made with natural fruits, natural botanicals, and polishing beads. It is the first polisher on the market that exfoliates, peels, and tones - all in one easy step. It hydrates the skin and gently unclogs pores and dead skin cells, invigorating complexion and boosting tired skin. The polisher can be introduced into and complement one's skincare regimen, and its non-irritating quality makes it ideal for sensitive skin. Both S.M.A.R.T. SKIN PERFECTING™ products are packaged for convenient use at home and while traveling.

Grand Central Beauty, Inc. is a New York-based company whose name comes from the "classic beauty" and "modern efficiency" of Grand Centrals worldwide. Created by an award-winning chemist Ginger King, and skincare veteran Jackie Lee, all of GrandCentralBeauty's products live up to the company's promise of "Classic Treatment, Modern Results." Grand Central is symbolic of global convergence with maximum efficiencies, and bringing the S.M.A.R.T. SKIN PERFECTING™ Line from East Coast to West Coast is a huge step toward such global convergence.

NewBeauty at Fred Segal is a beauty-concept store in Santa Monica launched by New Beauty magazine in 2011, with its grand opening in 2012. For the first time ever, the pages of New Beauty Magazine came to life in a revolutionary shopping experience. The store offers a variety of cosmetics, perfumes, and skincare products, and has a unique "Build Your Own TestTube" station, which allows customers to sample products and find out which they prefer. GrandCentralBeauty is excited to be launching its S.M.A.R.T. SKIN PERFECTING™ Line at this prestigious California retail store. GrandCentralBeauty and NewBeauty at Fred Segal are a perfect fit for each other as both strive for continuous improvement and innovation in beauty retail shopping.

The S.M.A.R.T. Skin Perfecting™ Mask and Polisher retails for $75 and $38. Both products are available now at NewBeauty at Fred Segal in Santa Monica or online at

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Twitter: @grandcentbeauty
Facebook: /GrandCentralBeauty

For Press Inquiries:
Grand Central Beauty, Inc.
Jackie Lee